Dentsu Webchutney appoints Ajay Ahluwalia as ECD

Dentsu Webchutney, the digital agency from Dentsu Aegis Network, has roped in Ajay Ahluwalia as Executive Creative Director. He will be based in the agency’s Gurgaon office. His last stint was with Contract Advertising where he handled brands, including Microsoft, Ten Sports and JK Tyres.

With over 20 years of cross-category, cross-platform experience along with a diverse set of exposure spanning sales, marketing, photography, martial arts, and naturally, creative, Ahluwalia is all set to lead the charge for the agency.

The keen motorcyclist and the black belt holder expressed his delight by saying, “I’m excited to join Dentsu Webchutney and the young brigade that is bubbling with energy to break the conventions with digital innovations.”

Not only has Ahluwalia launched brands like Samsung and Bacardi in India, but also has helped nurture names like NIIT, and set up Oxygen – one of India’s first agencies to engage in the digital workspace.

Sudesh Samaria

Commenting on Ahluwalia’s appointment, Sudesh Samaria, Chief Creative Officer and Co-founder, Dentsu Webchutney, said, “It’s great to have someone of Ajay’s experience on board in a digital environment, especially when the lines between mainline and digital are blurring as we speak. We look forward to him driving infectious ideas that resonate with the Dentsu Webchutney culture.”

Webchutney’s clientele include Airtel, Flipkart, Quikr, Swiggy, Tetra Pak, Canon, Whirlpool, Indusind Bank, Red Bull among others.

Dentsu Aegis Network’s presence in India comprises the global network brands Carat, iProspect, Isobar, Posterscope, Vizeum, MKTG, Amnet and mcgarrybowen along with the Dentsu branded agencies – Dentsu Impact, Dentsu One, Dentsu India, Dentsu Media, Taproot Dentsu and Dentsu Webchutney. The recently acquired local brands are Milestone Brandcom, WATConsult, Fountainhead MKTG, the Perfect Relations Group, Happy mcgarrybowen, Fractal Design Studio and SVG Media.

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