Willow TV acquires media rights in the US for Vivo IPL 2017 Twenty20 tournament

The 10th season starts on April 5 with defending champions Sunrisers Hyderabad against last year's runner-up Royal Challengers Bangalore.  Willow will provide live coverage of all 60 matches, culminating with the final on May 21

March 2, 2017

Willow TV, the primary broadcaster for cricket in North America, has acquired the exclusive media rights in the United States for the Vivo IPL 2017 Twenty20 tournament.  Willow previously broadcast the (Indian Premier League) IPL in 2014, setting cricket viewership records in the United States.

“Willow is delighted to bring exclusive live coverage of the Vivo IPL 2017 to our viewers across television and digital platforms,” said Vijay Srinivasan, CEO of Willow.  “Viewer interest for cricket in the US stands at unparalleled levels, as over 1.4 million households watched the ICC World Twenty20 on Willow in 2016. We look to continue to set new all-time high ratings this year.  The IPL is the crown jewel of professional Twenty20 tournaments, and cricket fans in the US are in for a treat when the tournament kicks off on April 5.”

The 10th season of the Vivo IPL 2017 starts on April 5 with the defending champions Sunrisers Hyderabad against last year's runner-up Royal Challengers Bangalore.  The tournament features 60 matches, played over 47 days in multiple venues across India.  Willow will provide live coverage of all 60 matches, culminating with the final on May 21.

Willow, which is part of Times Internet, is a growing sports network in the US, and the only channel that is dedicated solely to cricket. The channel, along with its “TV Everywhere” service, is distributed by the largest satellite, cable, IPTV and OTT platforms in a variety of subscription packages.  The channel also offers a direct-to-consumer digital service at www.willow.tv.

Media contact:

Yashmeen Barua

Yashmeen.Barua@timesinternet.in

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