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Time spent on mobile apps grew by 69% y-o-y: Yahoo’s Flurry Analytics Report

The report also said that 394 per cent of the time was spent on messaging and social apps, 43 per cent on business and finance apps, 31 per cent on shopping apps and 25 per cent on sports apps

BestMediaInfo Bureau | Mumbai | January 19, 2017


Flurry Analytics, part of the Yahoo Mobile Developer Suite, announced its annual global mobile and application usage study. In its eighth year, the study offers interesting insights on global mobile app usage and trends from the last year on over 2.1 billion smart devices and 3.2 trillion sessions. Throughout 2016, the industry managed to squeak out another 365 days of growth.

Mobile growth hits critical mass: usage up 11 per cent


Simon Khalaf, SVP, Yahoo, said, “Over the last year, the Flurry footprint grew to track more than 940,000 applications, across 2.1 billion devices, in 3.2 trillion sessions. In this context, we define app usage as a user opening an app and recording what we call a ‘session’, as well as the amount of time spent in the application.”

Khalaf added, “Compared to the year prior, overall app usage grew by 11 per cent and time spent in apps grew by 69 per cent. In previous years, we saw all app categories growing in tandem; however, this year the story is different. After shifting web and television to the rear-view mirror, mobile apps started eating their own, with session and time-spent growth in some app categories occurring at the expense of others. While messaging and social applications drove year-over-year session growth at 44 per cent, the personalisation category gave up a staggering 46 per cent in session usage. This steep decline in usage can be attributed to diminishing value for users of these products.”

Social and daily habit apps dominate time spent on mobile

Looking into 2016’s most notable categories, 394 per cent of the time was spent on messaging and social, 43 per cent on business and finance, 31 per cent on shopping, 25 per cent on sports. Games had a negative 4 per cent time spent. The average time spent on a mobile app grew at 69 per cent year over year.


Phablets Reign Supreme


As forecasted in last year’s report, the phablet devices are becoming the dominant form factor across the globe, capturing 41 per cent of market share. This directly correlates to the growth in media consumption and social engagement app categories. As less mature smartphone markets adopt larger phones, Phablet share will continue to eat away at medium phones and completely eliminate small phones.

After 10 years, mobile reaches moment of truth. Khalaf added, “As the iPhone celebrates its first decade, the mobile industry has grown into a dog-eat-dog world. The decelerating rate of growth could signal market maturity, saturation or simply the end of the app gold rush. But let us put things in perspective. The gold rush in California ended in 1855. A lot of wealth has been generated since then. We are excited to see what app developers do in the next decade and which industry they chose to disrupt, again. Whatever it is, we will be by their side, providing a bit more than picks and shovels.”


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