Kinetic retains Castrol India's Outdoor mandate

The account was won in a multi-agency pitch and the account size is pegged at Rs 15 crore

Archit Ambekar | Mumbai | January 5, 2017

After a prolonged multi-agency pitch, Kinetic has retained the out-of-home (OOH) mandate for Castrol India. According to media reports, Castrol India had initiated a multi-agency outdoor pitch in mid-August.

Kinetic managed to retain the account after a four-month pitch, sources close to the development confirmed the news to BestMediaInfo.com. The account size is pegged at Rs 15 crore.

Castrol India is one of the leading automotive and industrial lubricant manufacturing companies in India.

Kinetic offers dedicated expertise in OOH planning and buying solutions and has developed strong partnerships with clients, agencies, suppliers, media owners and technologists.

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