Big FM airs live radio show at bus shelters for Delhiites

Big FM people were deployed at the JCDecaux bus shelters to inform people, especially the youth, about the 'pyar wahi andaz naya' campaign. The participants got a chance to go on air with the RJs and request a song for loved ones

BestMediaInfo Bureau | Mumbai | January 10, 2017

Transcending the boundaries of radio sets, Big FM adopts a new way to reach out to the young crowd in Delhi. Running a first-of-its-kind interactive live radio programme exclusively on JCDecaux bus shelters, Big FM wants to promote its brand in a very innovative manner. In this contemporary era of new songs and remixes with pulsating rhythm, this campaign pays a tribute to the golden era of music and love songs. The campaign – 'suntey hi pyar ho jaye' (you'll fall in love the moment you listen) -- aims at establishing a refreshing connection with the listeners.

Leveraging on JCDecaux's media, Big FM is promoting their brand to young college and officegoers who are their prime targets. Radio and OOH, both are considered as effective mass mediums for communication, and the combination of both brings out an amplified impact.

The locations with increased presence of the younger crowd were selected strategically and the promoters from Big FM were deployed at the bus shelters to inform the young commuters about the campaign themed around – 'pyar wahi andaz naya' meaning, the times have changed and the way of expressing love has changed but the essence of love remains the same as ever. The participants were given chance to go on-air with the RJs at Big FM and request a song for their loved ones as the channel played the song.

A Big FM spokesperson said, “With 92.7 Big FM Delhi undergoing a massive re-positioning, we devised the campaign in line with our new tagline – 'Sunte hi pyaar ho jaye' for our listeners in the capital city. This tagline reflects the youthful, fun loving and romantic vibe of Delhi. Our aim is to reach out and educate listeners about the renewed offering that we have carved specifically considering their listening pattern and demands. With JCDecaux India's 360-degree multi-platform campaign, our association with them is a step in the right direction achieving our goal of providing listeners and advertisers a wonderful engagement experience.”

Olivier Heroguelle

Olivier Heroguelle, JCDecaux India, MD, said, “Outdoor works well in mixed media campaigns and adds incremental reach, especially when combined with on-line or radio. Outdoor carries the message to new people and leads to the most mobile searches. Besides, such engaging campaigns attract a lot of public attention and enhance the brand communication.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com