Zee TV to launch first weekday non-fiction show 'Aji Sunte Ho…'

The show, celebrating the beauty of togetherness in married life, premieres November 14, and will air Monday to Friday at 6.30 PM

BestMediaInfo Bureau | Mumbai | November 9, 2016

Zee TV, the Hindi GEC that has consistently pioneered the television space with unique reality formats and engaging fiction shows, is now all set to entertain audiences with a novel non-fiction concept titled 'Aji Sunte Ho…' The show will be the first-of-its-kind on television to celebrate the beauty of togetherness in married life. The show premieres on November 14 and will air Monday to Friday at 6.30PM.

Hosts Satish Sharma and Pranauti Pradhan, seen as Mr and Mrs Sharma, will invite real couples from across the country for a session of fun and games that will put their compatibility to test.

Akash Chawla

Zee TV & Zee Studios Business Head Akash Chawla said, “Aji Sunte Ho… will be our first weekday non-fiction property. Our partnership with Shashi Sumeet Productions has, in the past, given audiences an immensely successful fiction property like Punarvivaah that was widely applauded for making strong statements about the institution of marriage and changing public mindsets. We associate with Shashi-Sumeet again to present a light-hearted, non-fiction format that celebrates the beauty of togetherness in married life. Like our homegrown non-fiction formats, this show will also makes a hero out of India's common man, giving opportunities to couples from across the country to celebrate their relationship with their spouses on national television and prove themselves to be the best jodi.”

Chawla further said, “The show is scheduled at 6.30 PM as the early primetime slot sees a strong viewership skew amongst housewives and rural audiences. The idea has universal appeal as the show will depict slices out of the daily lives of real married couples, bringing alive the dynamics of their relationships, capturing what binds them together, even while celebrating their differences. Every Indian couple will be able to relate to the concept strongly.”

Speaking on their association with Zee TV, producers Shashi-Sumeet commented, “We are glad to associate with Zee TV yet again with this unique concept. The show will present a very entertaining picture of what makes Indian couples tick, bicker, fight and make up… What irritates the husband? What pacifies the wife? Aji Sunte Ho… will spill all the beans in an endearing, light-hearted manner! We have roped in the most entertaining hosts Satish Sharma and Pranauti Pradhan who bring out the best in each couple as Mr and Mrs Sharma.”

Satish Sharma said, “I am very excited to host this unique concept where real couples are being given a lifetime opportunity to come and celebrate their married life. We recently shot the first episode of the show where contestants got emotional, a few of them were shy but we put them at ease and they relaxed and spoke candidly about their lives, things they bond over as a couple and even their problems.”

About playing the role of Mrs Sharma, Prananti Pradhan commented, “It is a completely new genre for me. I have mostly done theater and anchoring for Marathi shows but it is the first time that I will be hosting a show that invites and interacts with real married couples. Though I am playing a fictionalized role of Mrs Shrama, her character is very relatable as I am also like her in real life, except for the fact that I am still single. I am learning a lot from the couples as their experience will help me in future when I choose to tie the knot.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com