Tourism Australia collaborates with Balaji Telefilms

Ye Hai Mohabbatein, one of Star Plus' top rated shows, shot 10 episodes in South Australia in a bid to encourage more outbound travellers

BestMediaInfo Bureau | Mumbai | November 24, 2016

Tourism Australia and South Australian Tourism Commission (SATC) have collaborated with Balaji Telefilms to inspire Indian travel enthusiasts to book their next holiday Down Under. Balaji Telefilms' 'Ye Hai Mohabbatein' recently shot 10 episodes in South Australia.

The show that airs on Star Plus was shot at iconic locations in Adelaide and surrounding places. MakeMyTrip has further strengthened this initiative by tying up with Tourism Australia and SATC as the preferred travel partner for the project. As part of this partnership, a special travel package to Australia for the viewers of Ye Hai Mohabbatein is being advertised during the show and on MakeMyTrip's web and social media platforms.

“We are pleased to have collaborated with Balaji Telefilms and Star Plus to showcase Australia on Ye Hai Mohabbatein. India is a rapidly growing market for Australia. It is currently the ninth largest source market for the destination and is well positioned to achieve goals set out in the India 2020 strategy. To sustain the momentum of increasing visitor arrivals from India, impactful distribution and media partnerships such as this not only showcases the destination, but also provides attractive tactical deals to potential travellers,” said Nishant Kashikar, Country Manager, India and Gulf, Tourism Australia.

Commenting on the association, Dana Urmonas, Regional Director, Southeast Asia and India, South Australian Tourism Commission, said, “We are extremely thrilled to be collaborating with 'Ye Hai Mohabbatein'. The popularity of the show and its beloved stars make for an ideal platform to reach out to our target audience. We are excited about broadcasting the many sights and attractions of South Australia to millions of Indian viewers. This is a huge step forward in increasing the number of Indian tourists to Adelaide and the surrounding cities.”

Tourism Australia has a decade long association with Balaji Telefilms, with popular shows such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and Bade Ache Lagte Hai being shot in Australia for a series of special episodes.

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