Planned and executed by Kinetic India, JCDecaux showcases Manyavar’s Diwali collection to Delhiites with the tagline ‘Peheno apni Pehchan’
BestMediaInfo Bureau | Mumbai | November 7, 2016
This festive season, Delhi streets were lit up by ethnically dressed Virat Kohli asking Delhiites to wear their real identity – ‘Peheno apni Pehchan’ -- and celebrate the traditional way with ethnic wear brand, Manyavar.
Manyavar has been a frequent advertiser in Delhi and its current campaign has been planned and executed by Kinetic India. Manyavar is back in Delhi to promote its brand exclusively on JCDecaux media and has strategically selected various JCDecaux Networks like booster, shopaholic and zonal, targeting the youth and fashion conscious men.
Rajeev Bhattacharya, Associate VP, East and South, Kinetic India, said, “The idea was to help Manyavar to go beyond mere branding and create a visual delight by incorporating OOH media and hence, we strategically selected the best-in-class JCDecaux media. Moreover, Virat Kohli has been signed as the brand ambassador who further ignited interest in the minds of the consumers with ‘Peheno apni Pehchan’ campaign.”
“Kinetic has duly fulfilled the objective of the campaign and has brought in a clear targeting of brand communication to consumers in the areas of their presence and shown excellent existence across Delhi,” said Ravi Modi, Manyavar, MD.
Olivier Heroguelle, JCDecaux, India MD, said, “Manyavar has been reaching and engaging with its audience season after season using JCDecaux media for several years now. We are very happy to be associated with Manyavar who have once again trusted our media and by planning in advance, they have been able to maintain their visibility and brand dominance.”
Manyavar has over 22 stores across the city. Their new campaign consists of different creative showcasing the new colours and latest designs created exclusively for this festive season. Manyavar has promoted various ethnic wear collections through JCDecaux before and it has turned out to be a huge success.