The incumbent on ACC is DDB Mudra, while Omnicom is the incumbent for Ambuja Cements. The account sizes of the two brands put together is expected to be Rs 50-55 crore
Raushni Bhagia | Mumbai | October 24, 2016
Cement maker ACC and Ambuja Cements have awarded their media mandate to Maxus India following a multi-agency pitch process. The two accounts will be handled by the agency’s Mumbai office. The incumbent agency on ACC is DDB Mudra, while the media duties for Ambuja Cements were handled by Omnicom Media.
While nobody from Maxus India could be contacted, sources close to the development have confirmed the news to BestMediaInfo.com. The current account sizes of the two brands put together is in the range of Rs 50-55 crore.
Both ACC and Ambuja Cements are part of global conglomerate LafargeHolcim. ACC became a subsidiary of Ambuja Cements after it announced the merger in January this year. Ambuja Cements was already a LafargeHolcim subsidiary.