The PRactice's Startup Consulting Solution gets good response

Launched in April, it has seen good traction from clients across retail, e-commerce, precision agriculture and microfinance

August 17, 2016

The PRactice, a public relations firm, has announced that its Startup Consulting Solution is helping young companies and their entrepreneurs scale, strengthen market presence and develop deep stakeholder relations for achieving business objectives. Startup Consulting was launched in April 2016 to address the unique communication requirements of a new business as it goes through its many life stages, from seed funding to growth. Within four months, the firm has seen good traction from clients across retail, e-commerce, precision agriculture and microfinance.

“Our rich experience of working with founders and investors since our inception in 2000 has helped us evolve a focused approach that takes an outside-in perspective to appreciate specific start-up situations,” said Vivek P Rana, CEO, The PRactice. “Our focus is to partner with interesting new businesses, and help them become India's next big brands,” Rana added.

Rajneesh Chowdhury, Vice-President, The Practice, said, “The communication needs of a start-up are different from that of established companies. The Startup Consulting Solution offers customised programmes, including planning and analytics, message development, communication design, content development, stakeholder engagement, strategic media relations, digital engagement, leadership coaching among other to help build a company's reputation.”

The PRactice has four business verticals – technology, consumer, life sciences and social innovation. It has three offices in New Delhi, Bengaluru and Mumbai. It is also the brand partner of Porter Novelli, one of the top 10 public relations firm in the world.

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Geraldine

geraldine@the-practice.net

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