The core values of the channel are based on the reflection of today’s Marathi youth with unique refreshing content, strong relationship driven storyline based in today’s contemporary reality
BestMediaInfo Bureau | Mumbai | July 6, 2016
ZEE is coming up with a new channel to be launched in August and will be called Zee Yuva. Today, more than half of the population is youth and to engage them, ZEE Yuva will portray various emotions from the point of view of the youth. The channel will be positioned as Zee Yuva -Nave Parva…Yuva Sarva!
Pioneers of Marathi entertainment genre, Zee Yuva will be Maharashtra’s only channel offering content which is ‘youthful’ in nature. The core values of the channel are based on the reflection of today’s Marathi youth with unique refreshing content, strong relationship driven storyline based in today’s contemporary reality, filled with passion and capturing the strong, rooted Marathi culture and youth qualities.
The various programmes that will be shown on Zee Yuva will be something that the audience of Maharashtra has never experienced before on any other channel. Zee Yuva will try to touch maximum hearts of the audience of Maharashtra with its vibrant and fast phased content.
Bavesh Janavlekar, Business Head, Zee Yuva and Zee Talkies, said, “Zee Yuva has a very unique and differentiated proposition from the other offerings in the market. The content is distinctive and based on audience insights. Zee Yuva is the channel for the young at heart. The primary motive of Zee Yuva is to deliver the programmes that are light hearted, refreshing, youthful and contemporary. I feel that this new and innovative step will definitely win the hearts of the audience of Maharashtra. The audiences of Maharashtra have showered immense love on Zee Marathi, Zee Talkies and Zee Studios and I believe that the audiences will welcome the new channel Zee Yuva with the same love and warmth.”