Bandhan Bank’s account is pegged at Rs 10 crore and Huawei’s is pegged at Rs 20 crore
Archit Ambekar | Mumbai | July 28, 2016
In a recent business development, Kinetic has bagged two out-of-home (OOH) AORs -- one is for Kolkata-based Bandhan Bank and the other for Chinese company Huawei.
Sources close to the development have confirmed the news to BestMediaInfo.com. Prior to Kinetic, Bandhan Bank’s OOH was handled by Madison’s outdoor division. The account size for the bank is pegged at Rs 10 crore annually and the agency was the only firm that was a part of the pitch.
Prior to Kinetic, Huawei did not have any agency on board. The account size is pegged at Rs 20 crore annually. Huawei Technologies is a Chinese multi-national networking and telecommunications equipment and services company headquartered in Shenzhen, Guangdong. It is the largest telecommunications equipment manufacturer in the world.