Zoya Masterpieces' encapsulates timeless stories

Zoya's new commercials emphasises the brand's focus on craftsmanship and showcases the unique inspirations from around the world

BestMediaInfo Bureau | Mumbai | June 16, 2016

Click on the image to watch the TVC.

Luxury diamond boutique from the House of Tata, Zoya, has launched a set of new commercials for their all new collection Zoya Masterpieces.

The ads, created by MullenLowe Lintas, places focus on the importance of master craftsmanship and the inspirations from around the world that influence the brand's designs. Veteran actor Kabir Bedi has been roped in to lend his voice for the commercials.

Speaking about the new commercials Arif Padiath, Senior Business Manager & Business Head, Zoya, said, “The new set of commercials brilliantly capture the precision of master craftsmanship and showcases the unique inspirations from around the world that come to life in every jewellery piece. The series of short films express a luxurious tale of 'Zoya Masterpieces' that encapsulates timeless stories with a beautiful blend of distinctive design aesthetics, and the finest of materials to make Zoya jewellery one of a kind.”

Rajesh Ramaswamy, Executive Director, MullenLowe Lintas said, “The main message was about craftsmanship because Zoya is known for its meticulous craftsmanship. We also wanted the campaign to show the inspirations for Zoya's designs and not just metaphorically. We also wanted to show how well the craftsmanship and attention to detail is and present it from the viewpoint of the craftsmen.”

The commercial 'Zoya The Craftsman' is all about the craftsman and his expectations from his work. While the ad showcases the journey of a piece of jewellery from the craftsman's worktable to the hands of the customer, the voiceover delivered by Kabir Bedi speaks about the craftsman's anxieties regarding his/her creation and the inspiration they draw from for their masterpieces.

The ad films titled Zoya Helen, Zoya Pegasus and Zoya Arachne highlight the Greek inspiration in the jewellery brand's designs. Combining great storytelling with a focus on craftsmanship, the ads bring Greek mythology to life.

The TVCs:

https://img-cdn.thepublive.com/filters:format(webp)/

Credits:

Client: Titan Company
Brand: Zoya - A Tata Product

Creatives: Arun Iyer, Rajesh Ramaswamy, Indrasish Mukherjee

Agency: MullenLowe Lintas Group

Production House: Picture Bridge Studios
Director: Gaurav C Bhat
Director of Photography: K U Mohanan
Production Designer: Sameer Sawant
Producers: Gaurav C Bhat, Ashwyn Nayak, Narsim Achar
Account Management: GV Krishnan, Sudhir Rajasekharan, Parshuram Mendekar, Debanooj Das

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