With over 14 years of media experience, Tugnait will head the cost and revenue operations of the digital platform
BestMediaInfo Bureau | Mumbai | June 30, 2016
Rohit Tugnait, former National Revenue Head at Zoom, has joined the youth-focused content portal 101India.com as Business Head. With over 14 years of media experience, Tugnait has been a part of different genres of media selling, from print to TV and digital.
Commenting on the appointment, Cyrus Oshidar, MD and CCO, 101India.com, said, “Rohit is immensely talented and brings with him extensive experience in sales, branded content and youth marketing through his experience at Zoom and MTV. With 101India’s rapid growth he will add a unique business focus to match its creative strengths and help take our brand forward.”
Tugnait’s mandate at 101India.com would be to consolidate and grow the sales operations and build the organisation’s branded content agency.
Speaking about his new role, Tugnait said, “It’s a really exciting time for me. It’s not just 101India's vision of creating a distinct and robust youth content platform, but also that it has Cyrus at the helm that had me hooked. Marketers today are constantly looking for avenues to create content around their brands to take their messaging out more effectively to their TG. This phenomenon is becoming a rage with new media and 101India is on the cusp to ride out this wave. We are going to use our creative expertise to provide brands a voice that resonates stronger with the youth.”
Prior to his appointment at 101India.com, Tugnait was in charge of the revenue functions at Zoom. Apart from the Times Network, Tugnait has worked with Star and MTV to name a few.