Cannes Lions 2016: Nine Indian entries shortlisted for Pharma Lions

All shortlisted entries in this category are from Medulla Communications, Mumbai. Out of nine, five were for 'Palliative Care, end of life care' campaign for Indian association of Palliative Care

BestMediaInfo Bureau | Mumbai | June 17, 2016

Shortlists in the Pharma category were announced at the 63rd Cannes Lions Festival of Creativity. The category witnessed as many as 583 entries, a substantial rise from 432 last year.

Nine campaign from Medulla Communications were shortlisted, a clean sweep from an agency in India so far. Out of the nine campaigns, five of them were for Palliative Care, end of life care campaign for Indian association of Palliative Care (IAPC) in integrated campaign, film craft: direction, digital: social, integrated campaign: digital and digital online video categories.

The other shortlists were for Glaxosmithkline's (GSK) campaign for Zentel in the standard print category. The other two were for Johnson & Johnson's Concerta in branded content live experience and Direct and promo and activation category.

List of shortlisted entries in Pharma Lions for India:

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