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Cannes Lions 2016: JWT wins only Bronze for India in Print & Publishing Lions
All three entries for Night Kills Day campaign by J. Walter Thompson for Sleep Apnoea India awarded Bronze Lion campaign
BestMediaInfo Bureau | Mumbai | June 21, 2016
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In the print and publishing Lions category, J. Walter Thompson bagged the only Bronze Lion from a total of 11 shortlists from India.
All three entries titled Fisherwoman, Mechanic and Milkman for 'Night Kills Day' campaign by J. Walter Thompson for Sleep Apnoea India were awarded a Bronze Lion campaign.
Of the 11 shortlists, JWT had four while Taproot Dentsu and Dentsu Creative Impact had 3 shortlists each. McCann has one shortlisted entry in Print and Publishing category.
Overall, Print & Publishing received 3,777 entries and awarded 80 Lions. The Grand Prix went to “McWhopper” for Burger King, by Y&R NZ. Jury President, Joji Jacob, Group Executive Creative Director of DDB Group, said they chose the work because it had the ability to start the conversation and be the linchpin of a master campaign.
| Title | Client | Product | Entrant Company | Prize |
| Print and Publishing Lions | ||||
| Night Kills Day - Fisherwoman | Sleep Apnoea India | Neurology Sleep Centre - Sleep Clinic | J. Walter Thompson, New Delhi | Bronze |
| Night Kills Day - Mechanic | Sleep Apnoea India | Neurology Sleep Centre - Sleep Clinic | J. Walter Thompson, New Delhi | Bronze |
| Night Kills Day - Milkman | Sleep Apnoea India | Neurology Sleep Centre - Sleep Clinic | J. Walter Thompson, New Delhi | Bronze |