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Cannes Lions 2016: India secures 5 shortlists for Outdoor Lions
DDB Mudra Group and Ogilvy & Mather secured two shortlists each while Rediffusion Y&R got one
BestMediaInfo Bureau | Mumbai | June 20, 2016
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Cannes Lions 2016 has announced the shortlisted entries for Outdoor Lions wherein 495 out of 5,365 entries from across the world have made the cut. Looking at the entries from India, the number is not very exciting with only five shortlists this year.
DDB Mudra Group and Ogilvy & Mather secured two shortlists each while the fifth shortlist went to Rediffusion Y&R.
DDB Mudra Group's campaigns 'Keep The Traffic Out' for Sennheiser and 'Made for Cricket 3' for Adidas made it to the list. Ogilvy & Mather Gurgaon's entries titled 'Uncle's Fist' and 'Driver's Finger' for School of Life campaign were shortlisted in Charities, Public Health & Safety, Public Sector & Awareness Messages sub-category.
The 'Dipper Condoms' campaign for Tata Motors done by Rediffusion Y&R was also shortlisted.
Shortlisted entries from India for Outdoor Lions:
| Title | Client | Product | Entrant Company |
| Keep The Traffic Out | Sennheiser | Sennheiser Noise Cancellation Headpohnes | Ddb Mudra Group Mumbai |
| Made For Cricket 3 | Adidas | Adidas Cricket | Ddb Mudra Group Mumbai |
| Uncle's Fist | School Of Life | School Of Life | Ogilvy & Mather India Gurgaon |
| Driver's Finger | School Of Life | School Of Life | Ogilvy & Mather India Gurgaon |
| Dipper Condoms | Tata Motors | Dipper Condoms | Rediffusion Y&R Mumbai |