Cannes Lions 2016: BBDO wins only Bronze for India in Creative Effectiveness
The agency won the medal for its popular Ariel - Share the Load campaign for Procter & Gamble
BestMediaInfo Bureau | Mumbai | June 22, 2016
In the Creative Effectiveness category, there were two shortlists from India this year at Cannes Lions. Of which BBDO India won a bronze for its popular campaign for Procter & Gamble's Ariel Matic 'Share The Load.'
The campaign had also won a Glass Lion and has secured three shortlists in Cyber Lions. The winners for Cyber Lions will be announced at Awards gala night today.
From a 109 entries in Creative Effectiveness, 13 Lions were awarded and the Grand Prix went to “Monty's Christmas” for John Lewis, by Adam & Eve DDB, UK. “The winner epitomises the very best of creative effectiveness. It's heartwarming work that uses creativity to drive exceptional results and profit growth,” said Lions Jury President, Andrew Robertson, Chief Executive Officer, BBDO.
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