Cannes Lions 2016: 2 shortlists from India in Creative Effectiveness Lions
The two Indian shortlisted entries are from BBDO India and Ogilvy & Mather
BestMediaInfo Bureau | Mumbai | June 20, 2016
/bmi/media/post_attachments/wp-content/uploads/2015/03/Cannes-Lions-logo-black.jpg)
The category witnessed a decline in entries from 160 to 109 this year. There were two shortlists from India in this category.
Ogilvy & Mather's campaign for The Akanksha Foundation titled 'The Akanksha Foundation – Sustained' was shortlisted.
The much talked about BBDO India's 'Ariel – Share the Load' campaign for Procter & Gamble India has also been shortlisted.
| Title |
Client |
Product |
Entrant Company |
| Creative Effectiveness |
| The Akanksha Foundation - Sustained |
The Akansha Foundation |
Non-Profit Organisation running schools for underprivileged children |
Ogilvy & Mather, Mumbai |
| Ariel - Share the Load |
Procter & Gamble India |
Ariel Matic |
BBDO India, Mumbai |
Info@BestMediaInfo.com
Info@BestMediaInfo.com
/bmi/media/media_files/2024/11/18/C9KxUtMyJDP4D8QtUSDy.jpg)
/bmi/media/agency_attachments/KAKPsR4kHI0ik7widvjr.png)
/bmi/media/media_files/2024/11/18/PGWAbY5mRnqVErXaBX17.jpg)
Follow Us/bmi/media/post_banners/4f5862f1ad3c122adf78779dceded2b692c6c623f61f0345e1e4caa76b05f798.jpg)