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Cannes Lions 2016: 2 shortlists from India in Creative Effectiveness Lions
The two Indian shortlisted entries are from BBDO India and Ogilvy & Mather
BestMediaInfo Bureau | Mumbai | June 20, 2016
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The category witnessed a decline in entries from 160 to 109 this year. There were two shortlists from India in this category.
Ogilvy & Mather's campaign for The Akanksha Foundation titled 'The Akanksha Foundation – Sustained' was shortlisted.
The much talked about BBDO India's 'Ariel – Share the Load' campaign for Procter & Gamble India has also been shortlisted.
| Title | Client | Product | Entrant Company |
| Creative Effectiveness | |||
| The Akanksha Foundation - Sustained | The Akansha Foundation | Non-Profit Organisation running schools for underprivileged children | Ogilvy & Mather, Mumbai |
| Ariel - Share the Load | Procter & Gamble India | Ariel Matic | BBDO India, Mumbai |