ACT Fibernet gives creative mandate to MullenLowe Lintas Bangalore
The agency will provide creative solutions to promote the company's popular Fibernet and Digital TV offering
BestMediaInfo Bureau | Mumbai | June 15, 2016
Leading internet service provider, ACT Fibernet has appointed Lowe Lintas Bangalore as its creative agency. The agency has been mandated to offer integrated creative solutions to promote the company's popular Fibernet and Digital TV offering.
Apart from providing internet services, ACT Fibernet is also the first company in India to offer broadband through Fiber optics technology. It offers services under Fibernet, digital television and high definition TV and has a subscriber base of over 1 million customers.
Bala Malladi
Commenting on the appointment, Bala Malladi, CEO, ACT Fibernet, said, “As ACT is moving towards a journey of becoming a national brand in the broadband space, it is important to partner with the agency who shares its vision. ACT is looking forward to its partnership with Lowe Lintas Bangalore to add value to the brand in taking it to the top and building a strong emotional connect with its customers.”
GV Krishnan
GV Krishnan, President, Lowe Lintas Bangalore, said, “In markets where they operate, ACT already has a cult following that thrives on its fast internet connectivity. Today, as they foray into newer markets across the country, we are extremely proud to be their communications partner. We are looking forward to doing some effective and famous work.”
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