Zindagi with Bemisaal Kahaniyaan

Reinstating Bemisaal Kahaniyaan, the channel has launched a series of new shows. Some have been already launched while some others are in the pipeline

BestMediaInfo Bureau | Mumbai | May 23, 2016

One of the Hindi general entertainment channels of Zee Entertainment Enterprises Limited (ZEEL) network -- Zindagi -- brings Bemisaal Kahaniyaan through a new set of shows from across the world.

The channel is also running promos -- integrating all the show's storylines and visuals together -- to promote the new shows. It is called, 'Zindagi par Bemisaal Kahaniyaan'.

Zindagi was launched on June 23, 2014 primarily telecasting content from Pakistan. It had also promised content from Latin America, Egypt and Turkey. Keeping with this announcement, the channel has brought a string of good storytelling from India, Pakistan and Turkey.

These dramas have struck an emotional chord with the audience and have provided its viewers with glimpses into the lives of people from across the world.

Sunil Buch

Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Ltd (ZEEL) said, “At Zindagi, it has always been our endeavour to showcase unique and compelling content. We have evolved our proposition to Bemisaal Kahaniyaan with a view to bring unparalleled world-class content to its viewers in India. Showcasing stories that had universal themes is now taken ahead with some noteworthy shows that are a reflection of the channel's brand promise. The overwhelming response from our viewers since our launch encourages us to stay ahead and continue to strive for excellence.”

Called Malika-e-Aliya, one of the shows brought in from Pakistan is already on air since May 11. It is a family thriller written by Nadia Akhtar and is the story about making one's dreams come true. From veteran author, Umera Ahmad, comes the tragic romantic drama, Mohabbat Subha Ka Sitara Hai. It is a modern day Cinderella story. Another in the list is Ishqaway, a twisted tale of love, friends, envy and family pressure.

From India, the channel will leverage on the existing archive of its flagship sibling GEC Zee TV, presenting three popular stories with a timeless appeal. Antara is a heart-warming story of an autistic child. Next is Babul ki Duaien, a show that explores a father's anxiety and emotions on getting his daughters married and celebrates the beauty of a tender bond between a father and his daughters. Another show is Vrindavan Ki Radhika, a timeless love saga of soulmates Radhika and Dev. After the resounding success of the Turkish drama Feriha and on popular demand, the show opened at a newly created slot 5.30 pm.

 The channel had started off with poignant and memorable stories from Pakistan, also introducing Feriha, a show from Turkey and produced its first Indian original reality series, Shukriya. Zindagi was always aimed to showcase real, friendly, vibrant and premium stories, while interacting with its audience through diverse shows written by award-winning novelists and literary stalwarts.  Zindagi is available 24 hours on both Analog and Digital (DTH and digital cable) platforms in India.

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