Zee TV Business Head Pradeep Hejmadi calls it a day

Hejmadi had joined the Hindi general entertainment channel as Business Head in July 2014 from TAM India where he was Senior Vice-president - Strategy Group & Marketing

BestMediaInfo Bureau | Delhi | May 9, 2016

Pradeep Hejmadi

Pradeep Hejmadi, Business Head, Zee TV, is learnt to have put in his papers after spending two years with the company. When contacted, Hejmadi declined to comment on the development but reliable sources in the industry have confirmed his move.

Hejmadi had joined the leading Hindi GEC as Business Head in July 2014 from TAM India where he was the Senior Vice-president, Strategy Group & Marketing. At TAM, Hejmadi spent close to nine years and was responsible for anticipating needs and focusing resources towards ensuring that TAM builds on its Intellectual Properties and drives the value upwards for consumer insights data and services.

Hejmadi also pioneered the Radio Audience Measurement (RAM) service in India and launched a Sports Sponsorship Evaluation & Consulting division called TAM Sports, thus consistently delivering revenue growth year-on-year, through development and delivery of new and innovative products/services.

With two decades of experience in the Indian media industry spanning media sales, media planning and buying, consumer research, business planning and product development, Hejmadi had previously served as Director - Business & Operations, Nickelodeon India at MTV Networks India and as Director - Research at Turner International India. He was also associated with organisations such as Discovery Communications India, J Walter Thompson and The Times of India.

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