Viacom18 announces HD feed of its regional GECs

In a move to strengthen its already strong presence in the regional GEC play, Colors Kannada, Colors Marathi and Colors Bangla will also be available in HD

BestMediaInfo Bureau | Mumbai | May 5, 2016

In a major move to dial up its already strong presence in the regional GEC play, Colors today announced the launch of its HD feed for three of its regional general entertainment channels – Colors Kannada, Colors Marathi and Colors Bangla.

Colors is already known for its pioneering innovation, quality programming and high production values and launching the first HD Regional GECS in these markets is yet another milestone in its regional expansion plans.That the channels that have now become an intrinsic part of the social and cultural fabric of these regions is apparent from their strong performance in these markets. Interestingly, this will be the first time that a regional GEC will add a Hi-Definition channel to its bouquet.

Sudhanshu Vats

Announcing the launch of the HD channels, Sudhanshu Vats, Group CEO of Viacom18, said,“When we brought the regional GECs under the Colors umbrella, we committed ourselves to raising the bar on regional content. This philosophy saw us attain pole position in the Kannada market, become a strong leader in the Marathi market and build up the connect with our Bengali viewers. Interestingly, during this period, the regional markets have seen tremendous growth in consumer lifestyles. With the HD launch of our regional channels, we are once again raising the bar by provisioning for the premium viewing experience that the markets now crave.”

Ravish Kumar, Project Head, Colors Kannada, Colors Bangla and Colors Odiya, said,“We strive to offer varied content to our viewers without compromising on excellence - be it powerful storytelling, high production values, international reality formats, festival programming or movie premieres. Our aim is to delight audiences' everyday with an entertaining and cohesive television viewing experience and launching  HD channels is yet another pioneering step in that direction.”

Anuj Poddar, Project Head, Colors Marathi and Colors Gujarati, elaborated, “Colors Marathi has consistently innovated and redefined the entertainment landscape for Marathi audiences with its varied bouquet of shows and big scale events, while yet staying true to the roots of its culture. We are yet again playing a pioneering role and upping the antebybeing the first to provideviewers with Hi-Definitionviewing experience.”

Colors Kannada HD will be present on leading platforms like SitiCable, Den, Hathway, Kable First India, Indusind Media, E-infrastructureand Entertainment, BhimaRiddhi Digital Systems and V4 Media among others that offer HD services in Karnataka. Colors Marathi HD is being launched on Airtel and Tata Sky initially and will be rolled out on all other platforms, both direct to home and cable thereafter. Colors Bangla will be available across all MSOs where DAS has been implemented over platforms such as Cable and DTH.

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