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&TV extends time slot for the new family drama 'Waaris'

The channel extends time slot for the new show slated to go on air from May 16, Monday to Friday at 7.00 PM. The show is produced by Ashvini Yardi's Vini Yard Films.

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&TV extends time slot for the new family drama 'Waaris'

&TV extends time slot for the new family drama 'Waaris'

The channel extends time slot for the new show slated to go on air from May 16, Monday to Friday at 7.00 PM. The show is produced by Ashvini Yardi's Vini Yard Films.

BestMediaInfo Bureau | Mumbai | May 13

Waaris

The show focusses on the girl child issue prevalent in India and explores why a mother is not accepted in the society if she doesn't give birth to the family's heir. The channel opens a new time slot for 'Waaris' to go on air from May 16, Monday to Friday at 7 PM.

Rajesh Iyer Rajesh Iyer

Rajesh Iyer, Business Head, &TV, said, “With Waaris, we are now opening up a new time slot and further increasing our original programming hours.”

Set against the backdrop of Punjab, the show is produced by Ashvini Yardi's Vini Yard Films. The show talks about the girl child stigma persistent in the society that  why a mother is not accepted in the society if she doesn't give birth to a 'Waaris' (heir)?

Further, commenting on the show concept, he said, “The concept of Waaris reflects certain social stigmas that are yet plaguing our society and we believe that a differentiated concept like this will certainly be able to find the share of heart amongst the audiences.”

Waaris is the story of a child Manpreet, who thoughtlessly obeys everything that his mother says without any questions asked. But his mother Amba's lie sets the momentum of the show. While Manpreet is a girl, in reality, her identity has been kept under the wraps and she is known as Amba's son to the entire village. So starts the journey of Manpreet and the age-old feud between the two warring landowners – the Pawanias and theBajwas in proving their supremacy.

The show brings together an ensemble cast that includes names like Aarti Singh as Amba Pawania- Manpreet's mother, Iqbal Khan as Charan Pawania - Manpreet's father, Akshay Dogra as Charan's younger brother Jagan Pawania, Mukesh Khanna as Lalaji Bajwa, Sidhant Suryavanshi as Harjeet Bajwa and the little wonder Sania Tauqeer as Manpreet Pawania.

Ashvini Yardi Ashvini Yardi

Ashvini Yardi, Founder Viniyard films said, "Waaris deals with the cultural issue of the girl child in our country. The story deals with a strong mother who guards a fierce secret to protect her child and the well-being of the community they belong to. Set in the heartland of Punjab, Waaris touches your heart immediately through its rich storytelling and its stark characters."

The official sponsors of the show are Patanjali Kesh Kanti and Lemce Socks. The show has been promoted well with the two promos on the digital platforms like Facebook ,YouTube and extensively on radio and television.

Info@BestMediaInfo.com

Info@BestMediaInfo.com

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