Zee Studio premieres Marvel's Captain America: The Winter Soldier on April 30

A select audience will get to watch Marvel's 'Captain America: Civil War', at a special screening a day before the film opens in India on May 6.

Mumbai| April 29, 2016

Zee Studio will premiere the Hollywood blockbuster movie 'Marvel's Captain America: The Winter Soldier' on April 30, at 1 PM and 11 PM.

Zee Studio has inked a major strategic deal with Disney for the Indian audience. As part of this partnership, a select audience will get a chance to watch Marvel's 'Captain America: Civil War', the third installment of the franchise, at a special screening a day before the film opens in India on May 6.

Viewers need to answer a few questions under the Watch and Win contest asked during the premiere of 'Marvel's Captain America: The Winter Soldier' and send the responses using #CatchUpwithCap tagging Zee Studio on Twitter or Facebook, to win a seat at the special screening. Some contest winners will also be able to take home some 'Captain America: Civil War' merchandise and a lucky winner will get the mega prize, a Yamaha FZ – S Fi bike.

To ensure maximum eyeballs for the premiere, Zee Studio has initiated an all-round 360° campaign spanning television, radio and outdoor media outlets. The channel got into major In-cinema promotions in the southern markets.

Ali Zaidi

Ali Zaidi, Business Head, Zee English Cluster, said, “We always intend to bring to our viewers what they love and superheroes top that list. We are happy to have Disney on board for the channel premiere of 'Marvel's Captain America: The Winter Soldier'. This, we believe would be the perfect opportunity to re-experience Captain America's journey so far before the third installment's release next week.”

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Avian Media

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