Zoom launches dance fitness reality show - Zumba Dance Fitness Party

Six celebrities and master trainer, Sucheta Pal, demonstrate foot-tapping themes across six episodes. The show goes on air at 8.30 PM every Saturday

BestMediaInfo Bureau | Mumbai | March 29, 2016

Zoom, a television channel focused on entertainment news, features, countdowns, music, trends, celebrity interviews and reviews, has launched dance fitness reality show - 'Zumba® Dance Fitness Party'. The show will be on air at 8.30 PM every Saturday, across six episodes.

Sucheta Pal is of Indian origin and a master dance trainer of international repute. She teaches six of India's popular celebrities to dance their way to fitness, abandoning dull work-out routines. Pal offers a unique non-stop Zumba® routine in each episode. Zumba is a fitness drill that blends upbeat rhythms from across the world with a contagious choreography for an effective body workout. Worldwide, more than 15 million people are known to attend Zumba classes every week.

Co-hosted by Bollywood actor Pallavi Sharda, the show will feature celebrities from various spheres of life, like actor and director Divya Kumar Khosla, chef Ranveer Brar, model Alesia Raut, disc jockeys (DJ) Shilpi and Kainaat Arora and singer Palak Mucchal. The celebrities will shake a leg to Zumba® routines for the first time on Indian television.

“Perfect for everybody and everybody, each Zumba® workout is designed to bring people together to sweat it on,” said Sucheta Pal. “We take the "work" out of workout, by mixing low-intensity and high-intensity moves for an interval-style, calorie-burning dance fitness party. A total workout, combining all elements of fitness – cardio, muscle conditioning, balance and flexibility, you will be boosted with energy and a serious dose of awesome each time you watch an episode.”

The series will showcase a different Zumba theme in each episode. Divya Khosla Kumar will work out to some popular Punjabi Tadka Zumba, while chef Ranveer Brar will dance to the tune of some modern musical street rhythms, with Street Zumba. Disc jockey Shilpi promises to make temperatures rise with Party Zumba and Kainaat Arora will make a splash with a high-energy aquatic routine in Aqua Zumba. Alesia Raut promises to immerses herself in Romance Zumba and Palak Munchal will exhibit Indian pride with Shaadi Zumba.

Focusing on India as its newest market, Alberto Pearlman, Co-Founder and CEO, Zumba Fitness, LLC, said, “In addition to this passion for dance, more and more people in India are becoming health and fitness aware. Recent studies indicate the wellness industry is expected to touch Rs 1 lakh-crore mark (source: FICCI and PwC, 2014), and we believe that

Zumba® can help to take this fitness revolution even further in India. It is for these reasons that Zumba® and Zoom have come together to launch this unique initiative.”

Commenting on the show, Rohit Tugnait, National Revenue Head - Zoom (Ad sales and Branded Content) added, “Zoom is undoubtedly the No.1 Bollywood TV channel and content such as these just makes our leadership position stronger. It is the first time that a television channel is launching a reality show based on a fitness party. Not only will it act as an entertainer but also help the audiences exercise to get fitter. We are happy to have partnered with Zumba for this great initiative and I am confident it is going to be a very nice, fulfilling and successful show.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com