Vivek Jain to head CA Media Digital Business

Jain moves from Reliance Jio, where he was Vice-president, Digital Media Products

BestMediaInfo Bureau | Mumbai | March 9, 2016

Vivek Jain

CA Media Digital (India) Pvt. Ltd. has appointed Vivek Jain, former Vice President, Digital Media Products, at Reliance Jio, as Chief Executive Officer (CEO). CA Media Digital is an operating business of CA Media LP, owned by The Chernin Group, KKR and other investors. Jain will report to the board of directors of CA Media Digital.

CA Media Digital provides both brands and consumers with innovative, celebrity-powered digital entertainment products and services, including Fluence and Wakau. Fluence is CA Media Digital's first and principal venture. It is also India's leading digital influencer network with exclusive digital rights of more than thirty leading Indian celebrities, including Amitabh Bachchan, Sachin Tendulkar, Salman Khan, Priyanka Chopra and Ranveer Singh. CA Media Digital has recently introduced Wakau, a first of its kind celebrity video blogging app.

Jain is an experienced executive with a proven track record, who has helped large corporations and startups define, build and successfully launch a number of new, creative and cutting edge digital products. Passionate about merging consumer experiences with technology and media, Jain is a strong leader, who has managed a number of products through their life cycles.

He joins CA Media Digital after serving in a leadership position at Reliance Jio, a role that brought him back to India after being in the USA for 12 years, where he worked for Amazon, Google, and Motorola, among other companies. Along with managing CA Media Digital's existing products, Fluence and Wakau, Jain will expand the CA Media Digital portfolio through other incubation efforts. Jain has an MBA from The University of Texas at Austin and a Masters in Electrical and Computer Engineering from Illinois Institute of Technology.

“CA Media Digital has in a short time, made great strides to be at the forefront of the digital entertainment curve,” Jain said, adding, “With Fluence and Wakau we have caught the attention of celebrities, brands, and audiences alike by creating innovative products and digital platforms. I look forward to further growing the existing business and establishing new ventures.”

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