Zee Entertainment announces 'Zee Cine Awards 2016'

The awards ceremony will be held on February 20 at Bandra Reliance Jio Gardens, Mumbai and will be televised on Zee Cinema, Zee Cinema HD, Zee Anmol and Zee Tamizh on March 5

BestMediaInfo Bureau | Mumbai | February 5, 2016

Zee Entertainment is all set to showcase 'Zee Cine Awards 2016' which will be telecast simultaneously on Zee Cinema, Zee Cinema HD, Zee Anmol and Zee Tamizh on March 5. Present at the announcement in Mumbai were ZEEL MD & CEO, Mr. Punit Goenka, ZEEL Chief Business Officer, Sunil Buch, Anil Kapoor, Shahid Kapoor, Sonakshi Sinha, Kriti Sanon and Jury members Leena Yadav, Ravi K Chandran, Resul Pookutty and Shantanu Moitra.

With the 'Jury Awards' being instituted this year to ensure a high degree of fairness and transparency in the selection process, Zee aims to ensure that the Awards competition is conducted in a fair and ethical manner. Zee has introduced a transparent judging process with senior and renowned dignitaries from the industry like Rakesh Roshan, Anurag Basu, Leena Yadav, Prasoon Joshi, Ravi K Chandran, Resul Pookutty and Shantanu Moitra on its panel. The Jury has to select winners based solely on the artistic and technical merits of the eligible films and they will select the best in the field of acting, direction, music and cinematography.

Zee Cine Awards 2016 will be India's first 'Integrated National Award' as it truly embodies Zee's brand ethos of 'Vasudhaiva Kutumbakam–The World Is My Family'. It goes one-step ahead by acknowledging and awarding some noteworthy performances across other regional languages including Marathi, Bengali and Telugu on a national platform. Zee Bangla, Zee Telugu and Zee Marathi will have regional anchors hosting segments of the Awards and there will also be a special performance that salutes exemplary talent in the regional industry. Many enthralling acts are being specially choreographed in these languages. For the first time, a special feed will air on these channels with exclusive content for that region that is different from that shown in the premiere telecast.

Punit Goenka

ZEEL MD & CEO Punit Goenka said, “This is a new Golden Age in Indian cinema, with a dazzling array of spectacular, delightful and entertaining films to choose from. 'Zee Cine Awards 2016' will honor the finest in cinematic achievement. Reaching out to various cultures this year, 'Zee Cine Awards 2016' is India's first 'Integrated National Awards' with a special feed of exclusive regional content in Bengali, Telugu and Marathi that will air on Zee Bangla, Zee Telugu and Zee Marathi respectively. This is in sync with our positioning 'Vasudhaiva Kutumbakam – The World Is My Family'. Even as we celebrate extraordinary achievements in cinema in Hindi and regional languages, we have also ensured transparency in the voting process with the 'Jury Awards'. I'm thankful to every Jury member and artist present here as they bring a distinctive element to the stage of Zee Cine Awards. Together, they represent the many different ways stories can be shared, and we're privileged that they will be part of the celebration.”

Along with the Jury, 'Zee Cine Awards 2016' will continue with its popular 'Viewer's Choice Awards' in four prominent categories namely Best Film, Best Actor- Male and Female and Best Song of The Year. The final list of nominations will be made available on www.zeecineawards.com for viewers to select their winners. Movie buffs can also vote for their favorite actors through mobile by giving a Missed Call on 1800 102 2334 or sending an SMS. To authenticate the voting mechanism of both, the 'Jury Awards' and the 'Viewer's Choice Awards', Zee has appointed the global leader in assurance, tax, transaction and advisory services, Ernst &Young. The winners will be revealed at the star-studded Awards ceremony and Shahid Kapoor and Karan Johar will be hosting the awards night.

'Zee Cine Awards 2016' will see a huge quotient of glitz, glamour and razzmatazz and will also subsequently be showcased on ten of ZEE's channels including Zee TV, Zee TV HD, &TV, &TV HD, Zee Talkies, Zee Bangla, Zee Telugu, Zing, ETC and Zee Studio. It will have some high-voltage performances by Sonakshi Sinha, Sushant Singh Rajput and Kriti Sanon amongst many others.

Sunil Buch

ZEEL Chief Business Officer Sunil Buch said, “ZEEL comes alive in a synergistic way to deliver 'Zee Cine Awards 2016'. Zee Music Company continues to be our music touchpoint in the fraternity. This year's Zee Cine Awards has been conceptualized, created and produced by Zee Studios, our state-of-the-art film and TV production arm. And there is a goodness of fit to a film awards show being premiered on Zee Cinema rather than on a GEC. Zee Cinema with an average weekly base of 184 million viewers is higher than any other channel across Hindi Speaking Markets (Source: BARC-Urban + Rural India, Average of Week 41'15-Week 3'16, NCCS 4+). The simulcast of the Awards on India's leading FTA GEC channel, Zee Anmol also adds to its reach in rural India.”

Staying true to its brand proposition 'Movies.Masti.Magic', Zee Cinema will also give its viewers an opportunity to experience Zee Cine Awards 2016 LIVE for the very first time. Encompassing all the three elements, audiences will enjoy an evening with the who's who of the industry, magical performances and lots of masti. Viewers can win this one-of-a-kind experience by participating in exciting contests on Zee Cinema and various Zee Cinema social media platforms as well. The 'Zee Cine Awards 2016' will be held on Saturday, February 20, 2016, at Bandra Reliance Jio Gardens and will be televised on Zee Cinema, Zee Cinema HD, Zee Anmol and Zee Tamizh on Saturday, March 5, 2016. It will be televised in 169 countries and territories worldwide.

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