The partnership will enable Investopedia and Times Internet to create and curate a blend of local and international content, knowledge events and seminars to promote the brand in India
BestMediaInfo Bureau | Delhi | February 26, 2016
Times Internet, which boasts of being the largest Indian digital network, announced on Thursday, a strategic partnership with Investopedia.com, one of the web’s premier destinations for financial information.
The partnership will enable Investopedia and Times Internet to collaborate to create and curate a blend of local and international content, knowledge events and seminars to grow the brand among the audience in India. These initiatives will reinforce Investopedia’s status as the world’s largest financial educational website in India, leveraging on Times Internet’s 150 million monthly unique users.
As part of the collaboration, Times Internet will drive local commercialization of Investopedia across both desktop and mobile. Investopedia will continue to leverage the Indian edition for key global initiatives. The Times Group’s ability to cross-promote the Investopedia brand across its media platforms will be a key growth driver for the brand.
The alliance is a part of Times Global Partners, the largest initiative helping global digital businesses to grow in India. Times Global Partners currently has strategic partnerships with Uber, Coursera, Huffington Post, Business Insider, Goal, Gizmodo, Lifehacker, Techradar, and Advertising Age among a growing portfolio of over 15 digital platform / publishing companies.
Scott Miller, CRO, Investopedia, said, “Investopedia has experienced exceptional growth over the last year and this partnership with Times Internet will help continue that progress on a global scale. By utilizing Times Internet’s impressive readership, Investopedia will be able to get our trusted financial content into more hands around the world.”
Talking about the partnership, Puneet Singhvi, Business Head for Times Global Partners (TGP), said, “Our partnership with Investopedia is very exciting as it adds the key vertical of Business/Finance Education to the TGP portfolio. The finance vertical of TGP has grown strongly and Investopedia will boost the portfolio further by adding a highly educated, affluent and empowered audience base.”
“This partnership with the largest source of financial terms, content, and insights gives us an ideal platform to build a strong destination for the rapidly growing base of investors, entrepreneurs, business enthusiasts and financial advisors in India. We look forward to working with clients to roll out native and display advertising for this affluent audience segment,” he added.