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Hathway launches ‘Hathway Connect’ for LCOs

The initiative aims to redefine and transform business dynamics and further strengthen the role of LCOs in the distribution chain

BestMediaInfo Bureau | Delhi | February 1, 2016

hathwayHathway, a leading MSO and broadband service provider, has by launched a major initiative for LCOs (local cable operators) that aims to redefine and transform business dynamics and further strengthen the role of LCOs in the distribution chain.

The special initiative ‘Hathway Connect’, which was launched in Bangalore on January 28, 2016, at a gathering of key LCOs, is designed to make the lives of LCOs easier and more convenient by providing technology and support through a dedicated online portal which will have detailed features to enable LCOs to run their business efficiently, which in turn would help in offering better customer experience.

Jagdish Kumar, Managing Director & CEO of Hathway Cable & Datacom, said, “In the era of technology and digitization, the world is shrinking and we are living technology. The C&S industry in India has seen major changes in the last five years and as we move forward, technology will form an integral part of how the cable industry performs and matches customer expectations. Through Hathway Connect, we aim to empower our LCO partners with technology and business tools that will upgrade the way they do business on a daily basis and transform customer experience.”

The digitization era has raised several questions about the existence of LCOs in the cable value chain. With this disruptive move, Hathway strengthens the role of local cable operators even further in reaching out to their subscribers and delivering world-class entertainment with unmatched customer service levels.

TS Panesar, President-Video Business, Hathway Cable & Datacom, added, “Our LCO partners have been the backbone of this industry, the heart of our business. Through the new online portal, we aim to empower them to run their business independently and upgrade customer experience levels, thus, becoming competitive with the industry. Some salient features that the online portal offers are online activation of new customer (E-CAF), pack management, balance management including integration with bill desk, customer prepaid option, sending customized notifications to subscribers, specialized LCO helpdesk, self-care through mobile APP amongst many others, which will help them to scale up operations, create efficient and seamless processes with the overall objective of giving customers the best offering.”

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