With Happ Post, happy news is here

Launched by Pradyuman Maheshwari and Sorbojeet Chatterjee, Happ Post aims to be an alternative news offering that looks at curating positive news

BestMediaInfo Bureau | Delhi | January 7, 2016

According to UN data, India ranks an appalling 117^th on the Global Happiness Index. Surprisingly, many countries including China, Iraq and Pakistan are ahead of India. There is a clear need gap for a positive news product that provides a viable alternative to sensational headlines and screaming news anchors. So we now have Happ Post. It aims to be an alternative news offering that looks at curating positive news. In fact, the core ethos is to look at daily news and present it with a 'sunshine' take.

Launched by media specialists Pradyuman Maheshwari and Sorbojeet Chatterjee, Happ Post is available as a native app for iOS and Android devices as well as a web offering on www.happpost.com. Maheshwari is a senior journalist with experience across Indian Express, DNA, Mid-Day, Dainik Bhaskar amongst others. Chatterjee has cross-functional and cross-platform leadership experience across marquee consumer facing brands like Zee TV, Aaj Tak, DNA and Neo Sports.

Maheshwari, Co-Founder & Chief Content Officer, Happ Post, said, “There is clearly an unarticulated need amongst evolved news consumers for positive content and Happ Post will not just focus on special feature stories but more importantly look at daily news with a 'sunshine' lens. Curated news is the first launch under the 'Happ' umbrella and the ambition is to create specific product lines and services that are true to the ethos of being a harbinger of happiness.”

Chatterjee, Co-Founder & CEO, Happ Post, said, “Disruption and innovation have been the cornerstones of the entire startup movement. However, there have been very few 'game-changers' in the content space. Happ Post is disruptive, relevant and above all, an idea whose time has come.”

Download the H-app : http://onelink.to/bbuvww

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