WAN IFRA ranks Dainik Bhaskar as world's fourth largest circulated newspaper

The Hindi daily is the only Indian news daily to feature amongst the world's top 5 most circulated newspapers

BestMediaInfo Bureau | Mumbai | January 21, 2016

DB Corp Limited (DBCL), publisher of flagship newspapers Dainik Bhaskar, Divya Bhaskar, Divya Marathi and Saurashtra Samachar, has announced that as per WAN IFRA's recently published World Press Trends 2015 report Dainik Bhaskar (3.6 million copies) has been ranked as the world's fourth largest circulated news daily. WAN IFRA is the World Association of Newspapers and News Publishers.

Dainik Bhaskar is the only Indian news daily to feature amongst the world's top 5 most circulated newspapers. The other top 3 newspapers are The Yomiuri Shimbun (Japan- 9.1 million copies), The Asahi Shimbun (Japan- 6.8 million copies) and USA Today (USA- 4.1 million copies).

Additionally, Dainik Bhaskar for the third consecutive time has retained its position as the nation's #1 daily as per Jan-June 2015 report of Audit Bureau of Circulation. The audited circulation figure for Dainik Bhaskar is 3.6 million copies which is 15 per cent and 20 per cent more than the second and third largest dailies respectively.

WAN IFRA publishes the World Press Trends, the primary and most authoritative source of data on the newspaper industry worldwide, published annually since 1989, which is now available in an interactive format: the World Press Trends Database, that provides data and figures on the global newspaper industry: circulation, readership, revenue, advertising expenditure, digital usage, data for top selling titles in each country and more.

Vinay Maheshwari

Commenting on the occasion, Vinay Maheshwari, Sr. Vice President (Sales & Market Development and Brand Marketing), DB Corp Ltd, said, “This is a great honour for us to be acknowledged as the World's fourth largest circulated newspaper and the only Indian daily news publication amongst top 5 global peers. This is a validation that audiences continue to read and value news products and national news corporations like us are successfully finding ways to monetize this continued interest and commitment from audiences. For us, product development has always taken centre stage with key initiatives including 'No Negative Monday', content associations with renowned global publications like TIME Magazine, Harvard Business Review, New York Times, that have helped create a bouquet of engaging content for readers across different categories. The Dainik Bhaskar brand has reached a global level with this ranking and we will strive very hard to maintain this position with the support of all our associates.”

Pradeep Dwivedi

Pradeep Dwivedi, Chief Corporate Sales & Marketing Officer, DB Corp Ltd, said, “This recognition being ranked amongst the top 5 news dailies in the world is a proud development for us and has encouraged us to even better ourselves while it is a great reward for the Bhaskar team and all staff. It is also a validation of our business model and strategy and our main emphasis of making the reader the centre of our existence. Our flagship event 'Unmetro – The action lies elsewhere', has been a great platform to explore the potential of Tier 2 and 3 Indian cities and this has always been our belief and vision to not only build Bhaskar's strong presence in these regions but also participate actively as socio-economic change agents. This global ranking will surely go a long way to further strengthen our position in our existing markets and we look forward to working more closely with all our partners.”

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