Times Internet acquires Viral Shots

Viral Shots is a micro-content app and has 1 million screen views per month

BestMediInfo Bureau | Delhi | January 12, 2016

Times Internet, the digital arm of Times of India Group, has acquired Gurgaon-based Viral Shots for an undisclosed amount. Viral Shots is a micro content mobile app that extensively curates stories from over 300 social and web destinations and is clocking approximately 100 million screen views per month.

Viral Shots was founded by Shalini Tewari and Kumar Apurva, who have over 15 years of experience in the mobile and internet space. The content shots, each with a picture and less than 60 words, are presented in a number of enthralling formats that create a unique reading experience.

Miten Sampat, VP - Corporate Development, Times Internet, said, “This fits into our prime goal of providing our readers an innovative and informative content experience. We found the format and curated content of Viral Shots very addictive and its engagement with users was amazing. We are confident that this can become the number 1 app in its category.”

“Viral Shots has massive engagement with its audience with users launching the app several times a day and giving over 100 screen views/DAU. It's clear we are being able to deliver content that the consumer is enjoying and we are now very excited that we can leverage the deep understanding that the Times Group has in the content and mobile space to grow even faster,” said Shalini Tewari of Viral Shots.

Viral Shots currently serves differentiated content in English, Hindi, Bengali and Telugu and will be available in all major Indian languages by mid-2016.

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