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Big Magic Ganga rebranded as Big Ganga

This change is in line with the brand refreshment exercise done for the network’s television and radio channel Big Magic and 92.7 Big FM, respectively

BestMediaInfo Bureau | Delhi | January 11, 2016

 

BIG-Ganga_Logo

Big Magic Ganga has been re-branded as Big Ganga. This change is in line with the brand refreshment exercise done for the network’s television and radio channel Big Magic and 92.7 Big FM, respectively.

Big Ganga, which recently became available to DD Free Dish viewers (Channel No. 16) adopted the new logo across all its channel programming and marketing collaterals from January 1, 2016 onwards. Big Ganga is the only channel on DD Direct that delivers more than five hours of original programming, compared to any other GEC channel in the region.

Ashwin Padmanabhan Ashwin Padmanabhan

Ashwin Padmanabhan, COO, Reliance Broadcast Network, said, “The essential regional flavour and the ethos of the channel remains the same with this change. Our focus is to continue exploring new opportunities and deliver quality original content, to give brands a bigger platform to garner more visibility.”

With this move, the channel attempts to enhance the authentic regional flavour through locally shot programs, derived from local insights such as establishing self-identity and preserving local culture. Big Ganga has a deep understanding of the socio-cultural fabric and reflects the pride of the people from the region. It has consistently offered entertainment and meaningful content which can be watched by the entire family.

Apart from the popular shows, there are a number of new shows in the pipeline this year, namely, Makar Sankranti, Rasoi Ki Rani, BIG Memsaab Season 7, Mele Ka Big Star, Shaurya Samman, Ganga Bhojpuri Cine Awards amongst others.

Big Ganga is distributed across all cable operators in Bihar and Jharkhand such as Digicable, WWIL, Hathway, Darsh and Maurya and DTH players like Airtel, Dish, Reliance Digital, DD Direct and Videocon.

Info@BestMediaInfo.com

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