Video-On-Demand service HOOQ appoints Salil Kapoor as MD, India Operations

HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, has the goal of getting India HOOQ'd by revolutionizing video-on-demand service landscape in India and Kapoor will be pushing the company's goals in his new role

BestMediaInfo Bureau | Delhi | December 30, 2015

Salil Kapoor

HOOQ, Asia's first premium video-on-demand service, has announced the appointment of Salil Kapoor, former COO at Dish TV India Ltd, as the Managing Director of its India operations. As the country manager, he will further push the company's goals of getting India HOOQ'd by revolutionizing video-on-demand service landscape in India.

HOOQ, a joint venture by Singtel, Sony Pictures Television and Warner Bros, delivers over 30,000 hours of Hollywood and Bollywood blockbusters along with popular regional and local programs to customers anytime, anywhere by enabling them to stream and download their favorite shows on their device or platform of choice. HOOQ will be leveraging Kapoor's vast experience spanning over 25 years in different industries to position itself as the largest over-the-top video service in the region.

Commenting on his new role, Kapoor, Managing Director, HOOQ India, said, “It is an exciting opportunity for me to be associated with HOOQ and lead its India operations since this is clearly the future of entertainment. A developing country with an interesting demographic mix, India offers several opportunities for technologies like Cable, DTH and on demand services like HOOQ to co-exist. With growing interest in enjoying an uninterrupted viewing experience and internet penetration on the upswing, more and more time stressed viewers prefer enjoying their daily dose of entertainment at their convenience. The freedom of enjoying premium content from anywhere and at any time clubbed with better internet connectivity and growing smartphone penetration will drive the subscriber growth for HOOQ. I look forward to taking the HOOQ brand philosophy to the next level.”

Prior to HOOQ, Kapoor was the Chief Operating Officer at Dish TV for over 7 years, responsible for driving overall growth of the business and played a pivotal role in making Dish TV a clear leader among all DTH players with highest gross subscriber base. He was also associated with LG as the Business Head for the Air Conditioning division. Under his supervision, LG became the market leader in the Air Conditioning business. Further, he was promoted to become the CMO at LG where he drove international sports partnerships and retail expansion of branded stores. Post LG, he joined Microsoft as the Consumer Marketing Lead and then went on to become the Group Product Head of the home appliances division at Samsung turning around the appliances business there. His other interests include mentoring start-ups which also motivated him to join both LG and Dish TV at a very early stage.

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