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McCann's Happydent Palace in Gunn Report's 20 best TVCs of 21st century so far

Voters from around the world selected from a list of 30 candidates with a provision for other nominations

McCann's Happydent Palace in Gunn Report's 20 best TVCs of 21st century so far

Voters from around the world voted on a list of 30 candidates with provision for other nominations

BestMediaInfo Bureau | Delhi | December 2, 2015

Best-Commercials-of-the-21st-Century Click on the image to watch the TVC by McCann Worldgroup Mumbai ranked among 20 best TVCs of 21st century so far.

The Gunn Report, the global index of creative excellence in advertising, has released the results of a public vote to establish the 20 Best Commercials of the 21st Century, so far. The Happydent Palace ad created by Prasoon Joshi, Chairman Asia pacific and CEO and Chief Creative Officer McCann Worldgroup India, is the only Indian campaign to figure in this prestigious list.

Thanks to the thousands of voters from all around the world, who voted on a list 30 candidates with provision made for other nominations, The Gunn Report has been able to select the Reel of The 20 Best Commercials of The 21st Century so far. The reel complements the much-viewed Gunn Report collection of The 100 Best Commercials of The 20th Century.

Sharing the honour equally, the 20 ads (from 2000 to 2015) and their creators are:

  • BGH Silent Aircon, "Dads in Briefs", Del Campo Saatchi & Saatchi, Buenos Aires
  • Budweiser, "Wassup/True", DDB, Chicago
  • Cadbury's Dairy Milk, "Gorilla", Fallon, London
  • Canal+, "Closet", BETC Euro RSCG, Paris
  • Canal+, "The Bear", BETC Euro RSCG, Paris
  • Chipotle, "Back to the Start", Creative Artists Agency, Los Angeles
  • Dove Self Esteem Fund, "Evolution", Ogilvy & Mather, Toronto
  • Guinness, "noitulove", Abbott, Mead, Vickers, BBDO, London
  • Happydent Teeth Whitening Gum, "Happy Dent Palace", McCann Erickson, Mumbai
  • Honda, "Cog", Wieden & Kennedy, London
  • Honda, "Grrr", Wieden & Kennedy, London
  • John West Salmon, "Bear", Leo Burnett, London
  • Metro Trains, "Dumb Ways to Die", McCann, Melbourne
  • Nike, "Tag", Wieden & Kennedy, Portland
  • Nike, "Write The Future", Wieden & Kennedy, Amsterdam
  • Old Spice, "The Man Your Man Could Smell Like", Wieden & Kennedy, Portland
  • Peugeot 206, "The Sculptor", Euro RSCG MCM, Milan
  • Sony Bravia LCD TV, "Balls" Fallon, London
  • Volkswagen Golf DSG, "Kids On Steps", DDB, Berlin
  • Volvo Trucks, "Epic Split", Forsman & Bodenfors, Gothenburg

Commenting on the 20 Best Commercials of the 21st Century So Far, Donald Gunn, Founder of The Gunn Report, said, “We're delighted that the participation was high, the result of which is a reel selected by our industry of iconic, game-changing and much loved commercials produced during the last 15 years.”

“Not only do these commercials stand the test of time, but they have also influenced changes in brand communications. As such, we hope that they will bring inspiration and learning taking our industry to new creative heights,” added Gunn.

Prasoon Joshi’s reaction

Prasoon Joshi Prasoon Joshi

Talking about the Happydent ad being in this prestigious global list, Prasoon Joshi said, “Conceptualizing and writing the Happydent ad will always stay special for me. It was immensely satisfying as a creator and also as an advertising professional as it strengthened my belief that apart from communicating and building brands, ideas also dramatically impact hardcore sales. This is what this ad campaign historically did for the brand. It also taught me a very important lesson: that great work can never happen without great partnership with your client and your creative partners. Sameer Suneja, now the Global CEO of Perfetti, has great instinct; he was bold enough to let me execute this idea, which would have sounded absurd or risky to some.”

Joshi further said, “But above all, my thanks to Ram Madhwani, the director of this ad who partnered me in this journey and took the script to an absolutely amazing height, and our ever solid McCann creative team led by Anirban Sen, and the Equinox team led by Manoj Shroff. My sincere thanks to all the people around the world who believed in this creation and of course The Gunn Report and the incredible Donald for bringing this honour list out.”

Click here to view the reel of 20 Best Commercials of the 21st Century So Far.

The TVC by McCann Worldgroup Mumbai ranked among 20 best TVCs of 21st century so far:


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