Zindagi's upcoming 'Bhaage re mann' readies to break stereotypes

Premiering on November 30, the first original fiction show on the channel is a contemporary slice-of-life narrative with a strong independent Indian woman as the protagonist

BestMediaInfo Bureau | Delhi | November 23, 2015

Zindagi's new show 'Bhaage re mann'is slated to create a new benchmark for story telling on Indian television.Produced by Positive Thinkerz, the show will air every Monday to Saturday. Bhaage Re Mann is a contemporary slice-of-life narrative of an independent 39 year-old-woman, Padmini who looks at life from an off-beat point of view and deals with problems so differently, that it makes people around her see life in a new light.

With a free-spirited attitude, she sets out to challenge bygone ideologies in her own distinctive style. Karuna Pandey, renowned television actress, will enact the character of Padmini. Supporting her is an eclectic mix of renowned actors including the versatile Nupur Alankar, veteran Dr. Ved Thapar, Chandan Anand, Priya Marathe and Ankit Narang amongst others.

Commenting on the launch of original fiction shows on Zindagi, Sunil Buch, Chief Business Officer, Zee Entertainment Enterprises Ltd (ZEEL), said, “Zindagi was launched with a promise to bring the best content to our television screens from across continents. After winning the hearts of Indian audiences with stories from Pakistan and Turkey, the channel also introduced its first original non-fiction content show – Shukriya. Reinforcing its commitment to its viewers in its second year of programming, Zindagi embarks on a new journey with refreshing content for the modern Indian viewer. With the launch of Bhaage Re Mann, the channel introduces storylines produced in India that will break the shackles of age-old stereotypical content that we see on Indian TV.

“Zindagi has always shown content that is differentiated, helping us carve a special place for ourselves in a short span. Today, Zindagi stands as a platform that has introduced world class talent be it from Pakistan or Turkey. With the launch of our original fiction content, we turn the spotlight on the immense talent pool that we have present in our own country. We are pleased to announce the first of our original fiction series – 'Bhaage Re Mann' that is a reinforcement of our style of storytelling, one that is distinctive with a strong narrative. Padmini, the central character of our show, who celebrates life, is in touch with her deeper self, knows who she is, has the courage to stand by her choices, is carefree and independent and yet is responsible and a pillar of strength when required”, said, Priyanka Datta, Cluster Head - Zindagi & FTA Hindi GEC.

Speaking about the show, Mitu, the producer-writer of Bhaage Re Mann said, “Indian television is going through a revival of content lately, and Zindagi, known for its path breaking content, brings an interesting series about a contemporary evolved Indian woman who is unapologetic of the choices she makes. Her mantra is simple:  live life the way you see it and enjoy every moment of it. Keeping in mind the sensibilities of the channel, Bhaage Re Mann, is sure to resonate with the viewers and bring a smile that will help them look at life's simple issues in a positive way. I am extremely happy to present one of the first Indian content shows on the channel that is thought- provoking and entertaining…on simple pleasures of modern living.”

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