Zee TV extends weekday programming to six days a week

With the launch of the Saturday band 'Sunehra Shaniwar', Zee TV has extended its prime time shows from Monday to Saturday from 6-9 PM

BestMediaInfo Bureau | Delhi | November 30, 2015

In a strategic move to keep viewers hooked, Zee TV from Zee Entertainment Enterprises Ltd (ZEEL), has extended its weekday programming to six days a week from November 28. Audiences will now be able to savour their favourite shows on Saturdays too.

Zee TV has constantly endeavored to enhance its rich and vibrant content offering for its loyal audiences. While 'Satrangi Sasural' and 'Sarojini' have already been airing six days a week, popular shows 'Kala Teeka', 'Qubool Hai', 'Tashn-e-Ishq' and 'Jamai Raja' will now begin to air at their respective time slots on Saturdays and provide more entertainment to their avid follower base with intriguing plots and exciting turning points in the upcoming episodes. With the introduction of 'Sunehra Shaniwar', 'Neeli Chhatri Wale' will air every Sunday at 8 PM.

Pradeep Hejmadi

Pradeep Hejmadi, Zee TV Business Head, said, “The objective of extending our weekday primetime properties to Saturdays is to give our audiences more. The move brings our protagonists even closer to our viewers.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com