TranServ awards creative duties to Happy Creative Services

The move is aimed towards revitalising the brand ahead of the launch of its social multipurpose wallet

BestMediaInfo Bureau | Mumbai | October 19, 2015

Mobile digital payments company TranServ has appointed Bangalore-based Happy Creative Services as its creative partner. The move comes ahead of the launch of TranServ's social multipurpose wallet and is aimed at revitalising the company's existing brand proposition in order to facilitate a better customer connect with the Indian users.

Through this new social multipurpose wallet, TranServ aims to incorporate a social angle into digital transactions. The wallet is targeted at the smartphone-friendly mobile population of the country and will push forward TranServ's aim of creating a ubiquitous, holistic digital payments ecosystem in the country.

On awarding the duties to Happy Creative, Asutosh Upadhyay, Head - Marketing & Product, TranServ, said, “As TranServ forays into the B2C market segment, we are looking to re-position our existing brand proposition to provide a more personal connect to the new segment of users. Bringing Happy Creative is a calculated decision that would give us an outsider's perspective into the digital payments industry. This will help us garner more insights into the consumer psyche, which can then be leveraged to overcome traditional communication hurdles and will translate into products that can resonate better with the Indian population.”

Praveen Das

Commenting on the win, Praveen Das, Co-founder and Chief Creative Officer, Happy Creative, said, “Everyone uses money, but the communication has always been limited to older groups. It is only now that finance is becoming a mass offering across age groups, and we are thrilled to be part of this flux. Having designed brands in the digital space, we are especially excited for TranServ because we have done a complete re-branding of the brand's name, positioning, and identity creation. We are now looking forward to how our efforts pan out in the digital ecosystem.”

TranServ currently leverages innovative, easy to integrate APIs to deliver the best payments solutions to big, medium and small businesses across the country. With its social mobile wallet loaded with features such as referral-based incentive programmes, funds transfer from one wallet to another, money transfer from wallet to the bank account, reward redemption through rewards management companies, and social gifting, TranServ is looking to deliver a completely social, seamless, secure and convenient digital payments experience to the Indian consumers.

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