Madison OOH restructures top management team

Dipankar Sanyal promoted to CEO, Platinum Media; JayeshYagnik promoted to COO, MOMS. The restructuring will come into effect from November 1

BestMediaInfo Bureau | Mumbai | October 26, 2015

Madison OOH, the outdoor arm of Madison World, has announced restructuring of its senior management team that will come into effect from November 1, 2015.

Dipankar Sanyal

Dipankar Sanyal, current COO of MOMS, has been promoted to CEO, Platinum Outdoor. Sanyal, who has over 20 years of experience in the outdoor media industry, has been with the agency for the last 11 years and has been instrumental in driving and shaping MOMS to what it is today. Before joining Madison, he worked with Vantage, Out-Sel, Portland, Zenith Media and RK Swamy.

Jayesh Yagnik

Jayesh Yagnik, current VP of MOMS, West & South, has been promoted to COO, MOMS, with national responsibility. Yagnik, who has over 15 years of experience, has been with MOMS for 12 years. He had joined the agency as an Associate Manager and slowly rose to the top and transformed the agency's West branch.

Neeraj Ved

Neeraj Ved, current GM of MOMS West, has been promoted to VP - MOMS West & South. Ved has been with the agency for almost 10 years and had joined as a Management Trainee.

Krishnendu Ghosh

Krishnendu Ghosh, current VP - MOMS North & East, has been promoted to National Head - Buying for Madison OOH. With a total outdoor experience of 15 years, out of which 13 have been with Madison, Ghosh is well suited to take on this role.

Saumen Roy

Saumen Roy, current GM, Madison IES, has been promoted to VP, Madison IES. Roy has been with the agency for the last five years and has been driving Madison IES ever since. Before joining Madison, he had worked with JWT, Ogilvy, 360 Degrees and Linterland.

Speaking about these changes, Soumitra Bhattacharyya, CEO, Madison OOH, said, “At Madison, we are a meritocracy and strongly believe in recognising and rewarding our home grown talent. The strong leadership team we have now put in place will help Madison OOH delight its existing clients by establishing new bench marks in service and quality standards and achieve aggressive growth as a by-product.”

Vikram Sakhuja

The Madison OOH team is further going to be empowered with Vikram Sakhuja, Group CEO, Madison Media & OOH, who took charge last week (October 19, onwards).

Madison OOH is a part of Madison World and operates several brands, including MOMS, Platinum Outdoor, Activation specialist - Madison IES, Rural specialist -Anugrah Madison, Out-Sel and Entrust. Madison OOH group handles clients like Mondelez, Samsung, Asian Paints, Kotak, Omkar, Marico, Raymond, Toyota, ITC, Aircel, and Idea, amongst many others.

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