Zee moves to new corporate office in Mumbai

The new office is situated at Marathon Futurex, Lower Parel. The other Essel Group companies like Zee Media Corporation, Essel Infraprojects and Essel Finance will also shift to the new office

Mumbai | September 29, 2015

Zee Entertainment Enterprises has shifted its corporate office in Mumbai from Continental, Worli to Marathon Futurex at Lower Parel. The other Essel Group companies like Zee Media Corporation, Essel Infraprojects and Essel Finance will also move to the new office. The premises will span from the 14th to the 20th floor of the building.

The internal branding at the new office was conceptualised and executed by DY Works along with Zee's Corporate Brand team.

Commenting on the move, Zee's Chief People Officer, Rajendra Mehta, said, “The re-location of our corporate office will help us in leveraging cross-functional and inter-company efficiency, strengthening strategic partnerships within the Group. Obviously, for our employees, the new office also provides a much better work environment.”

Speaking on the internal branding at the new office, Roland Landers, Chief Brand Officer, Zee, said, “The entire creative approach was built utilising the values of all the Essel Group companies occupying the new office, in order to achieve a unified brand personality and identity. The method used in the branding dates back to Karl Jung and the 12 archetypes that exist in the world and reveals that every brand, just like a human being, has its own personality and attitude. While personality is who we are at the heart, our tone of communication is largely reflective of our attitude.”

He further said, “Our guiding philosophy, 'Vasudhaiva Kutumbakam - The World is My Family', has been highlighted throughout the interiors of our new office, with enriching words from various global languages like Russian, Arabic, Swahili, French, Bahasa, Spanish, Hindi, Italian and Thai, but in a common Devanagri script, that act as guiding principles to all. Each word signifies a specific value that is in accordance with the core ethos of the entire group's culture.”

Zee's new registered office address is:

18th Floor, A Wing, Marathon Futurex,

NM Joshi Marg,

Lower Parel,

Mumbai – 400013

Media contact:

Jayshree Kumar / Arantxa Gonsalves

Zee Entertainment Enterprises

Email: jayshree.kumar@zee.esselgroup.com / arantxa.gonsalves@zee.esselgroup.com

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