Shergill has close to 20 years of experience in the broadcast industry and has held various leadership positions at Star India, Sony Entertainment Television, Zee Telefilms and SAB TV
BestMediaInfo Bureau | Mumbai | September 24, 2015
Viacom18 has brought on board Monika Shergill as Content Head of Viacom18 Digital Ventures. As part of her mandate, Shergill will be responsible for driving content and programming strategy for Viacom18’s new digital business and will be reporting to COO Gaurav Gandhi.
Shergill has close to 20 years of experience in the broadcast industry in creating content, mounting big scale productions, running network teams for channel brands and being responsible for budgets and promotions. Prior to joining Viacom18 Digital Ventures, she has held various leadership positions at Star India, Sony Entertainment Television, Zee Telefilms and SAB TV.
Commenting on the appointment, Gaurav Gandhi, Chief Operating Officer, Viacom18 Digital Ventures, said, “We are delighted to have Monika Shergill on board to drive the content initiatives for our digital business. She brings with her a wealth of experience in content development and creative strategy, which, we believe, will enable us to create differentiatied and compelling offerings across audience groups.”
On joining Viacom18, Shergill said, “I hold tremendous regard for the various businesses that Viacom18 has explored keeping in tune with viewer preferences. The digital platform is fast-evolving and I am looking forward to working towards developing this segment further for Viacom18 Digital Ventures, along with its extremely talented team.”