Onads acquires entire creative account of Bajaj Electricals

Onads has been working with Bajaj Electricals for the last three years and was earlier handling about 30 per cent of the creative duties, while the incumbent Soho Square was handling 70 per cent of the business

BestMediaInfo Bureau | Delhi | September 14, 2015

Onads Communications has been appointed the sole creative partner for Bajaj Electricals. Onads was earlier handling about 30 per cent of Bajaj Electricals' creative duties, while the incumbent Soho Square was handling 70 per cent of the business.

This is the first time that Bajaj Electricals, which till recently counted Leo Burnett and Contract among its creative agencies, has handed over the entire  mandate to a single creative agency.

Onads Communications has been working with Bajaj Electricals for the last three years and what initially started as a one-year project for their 75 Years celebrations has evolved into a long-term partnership.

Jignesh Maniar

Jignesh Maniar, Founder of Onads Communications, called it a landmark achievement for the agency and added that “it is a reflection of the faith that the management of Bajaj Electricals has in our creative abilities. He further said, “We look forward to partnering them to take Bajaj Electricals to new heights in the future.”

Onads Communications, started in 2008, is a 360 advertising and marketing solutions company started by Jignesh Maniar. The agency has offices in Mumbai and Bangalore.

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