TV premieres, bigger properties lined up as &pictures turns two

To commemorate the occasion, the Hindi movie channel is launching a prime property, '&HD Exclusive', from today on &pictures HD at 8 pm

BestMediaInfo Bureau | Delhi | August 18, 2015

Hindi movie channel &pictures has completed two years. To commemorate the occasion, &pictures is launching a prime property, '&HD Exclusive', from today on &pictures HD at 8 pm.

Beginning this quarter and building on its brand promise, &pictures will showcase bigger movies for its audiences. The channel is all set to host a distinctive bouquet of World Television Premieres of some of the latest films like 'Dil Dhadakne Do', 'Tanu Weds Manu 2', 'Bangistan', 'NH10', and 'Badlapur', amongst many. Other than this, the channel is also gearing up for more interesting and varied content in the second half of the year.

Ruchir Tiwari

Ruchir Tiwari, Business Head - Hindi Movie Channels, Zee, commented, “It has been a fantastic journey for us at &pictures. Celebrating the second anniversary of &pictures, we are launching a unique offering, '&HD Exclusive', for our valued viewers. The premiere property on &pictures HD will showcase films that have been carefully handpicked and will be available exclusively only for its audiences.”

He further said, “The channel's consistent growth motivates us to do better and with a line-up of interesting television premieres in the coming months, we aim to continue our efforts to keep entertaining our audiences.”

Among the innovative programming in the past, &pictures had devised a live interactive initiative 'Aamir and You', where the audience got an opportunity to speak to actor Aamir Khan during the telecast of his unreleased film 'Chale Chalo'. The channel also premiered the biopic of brave whistle-blower 'Manjunath'. To woo audiences during Valentine's Day, &pictures launched an innovative campaign to promote the television premiere of 'Lunchbox'. The channel also launched 'Bond Nights' and its success opened many interesting promotional avenues for Hollywood flicks. The channel continued with its innovative programming by premiering 'Beyond All Boundaries' during the month of cricket World Cup. The channel also rolled out out-of-the-box campaigns for the television premieres of 'Haider' and 'Khoobsurat'.

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