Zee TV shifts 'Qubool Hai' to 7.30 pm to make way for 'Ek Tha Raja Ek Thi Rani'

Long-running show 'Qubool Hai' will air in the new time slot from July 27. New show 'Ek Tha Raja Ek Thi Rani' is a period romance set in the pre-Independence era

BestMediaInfo Bureau | Mumbai | July 10, 2015

Zee TV is all set to launch its period romance set in the pre-Independence era, 'Ek Tha Raja Ek Thi Rani'. The show will air Monday to Friday at 9.30 pm.

With this, the channel will be shifting its primetime drama, 'Qubool Hai', to the 7.30 pm time slot on week days from July 27, 2015. Long-running show 'Qubool Hai' is completing 700 episodes this week.

Zee TV's Business Head Pradeep Hejmadi commented, “'Qubool Hai' has been an immensely successful show at the 9.30 pm slot, one of the longest running shows in Zee TV's current line-up. The objective behind the move is to fortify the 7.30 pm band while we introduce an opulent period drama, an extremely promising show – 'Ek Tha Raja Ek Thi Rani' at 9.30 pm.”

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