Vibgyor launches two new divisions – Vibes and VIRS

Vibes will create and execute intellectual properties specifically in the area of sports and entertainment, while VIRS will be a specialised retail solutions arm of the company

BestMediaInfo Bureau | Delhi | June 16, 2015

Vibgyor Brand Services has launched two new specialised divisions in the area of sports, entertainment and retail services. As the company focuses its corporate strategy on continuous growth and expansion, its two new divisions – Vibgyor Integrated Business of Entertainment and Sports (VIBES) and Vibgyor Intelligent Retail Solutions (VIRS) – have been created to move towards offering clients a complete bouquet of services in the on-ground experience domain.

Vibes would concentrate on creating and executing intellectual properties specifically in the area of sports and entertainment. Vibgyor has roped in Manish Gunthey as Business Head of Vibes and has already started work on some properties, which should see the light of day before the end of this year.

VIRS would be a specialised retail solutions arm of the company, offering clients complete solutions in the areas of shopper marketing, intelligent retail solutions including customer profiling, real time data gathering and preference mapping.

Vibgyor already has been operating its Tryvertising platform, Go Try, across metro cities since the past one year and has dispensed more than 5 lakh samples across 58 brands. It now plans to scale up the model to mini metros and take it online and on mobile.

Commenting on the new divisions, Ankur Kalra, CEO, Vibgyor Brand Services, said, “We are thrilled to announce the launch of our two new divisions – Vibes and VIRS. Vibgyor has been extremely strong in the activation space and expanding into these two areas seemed to be a natural progression. Sports and entertainment and intellectual properties are value creators for the future and we wanted to expand our business to such new arenas.”

Info@BestMediaInfo.com

Info@BestMediaInfo.com