Times Now dominates English News genre

Latest BARC ratings show the channel's News Hour garnering up to 93% share while the overall channel share is at 50%

BestMediaInfo Bureau | Mumbai | June 8, 2015

Times Now, the flagship channel of Times Network, a part of India's biggest media conglomerate, The Times Group, has once again proven that when it comes to hardcore, hard-hitting breaking news or analyses or debates, no other channel can match up to the leader. It continues to lead as the most watched and rated television news channel nationally. A testament to Times Now's leadership status and credible stature once again are the latest BARC (Broadcast Audience Research Council) ratings which re-establish the channel's march over others both in news deliverance and content.

In Week 21 of BARC, Times Now garnered a whopping 49% share, against CNN IBN 11%, India Today Television 20%, NDTV 24x7 6% and News X 14% (Period: Wk 21 '15 | Market: All India 1mn+ | TG: NCCS AB Males 22+  Individuals | Daypart: All days, 24 hours | Relative Share%).

Source: BARC | Period: Wk 21'15 | Market: All India 1mn+ | TG: NCCS AB Males 22+ Individuals | Daypart: All days, 24 hours | Relative Share%

The News Hour with Times Now Editor-In-Chief Arnab Goswami continues to have a staggering 76% share of viewership against any other programme in that time slot on other channels – CNN IBN 3%, India Today Television 10%, NDTV 24x7 7%, News X 4%. Further underlining its dominance as the most preferred news channel for the English-speaking viewers looking for hardcore news are the day-wise share of News Hour from Monday to Friday which is 63%, 60%, 86%, 59% and 93%, respectively, according to BARC ratings (Period: Wk 21 '15 | Market: All India 1mn+ | TG: NCCS AB Males 22+ Individuals | Day part: 21:00-22:30). The Newshour's strong grip on its audiences is reflected in the fact that on two out of five days in the latest week it has touched mindboggling shares of 86% and 93%.

Arnab Goswami

Speaking about the channel's dominance, Goswami said, “Times Now has been the popular choice of the people for more than seven years across all spectrums and measuring parameters. The belief of providing its viewers undiluted, unbiased and unparalleled news breaks has made Times Now stand out as a leader. It's unflinching, committed and consistent ways of dealing with hard-hitting news have a connect with its huge viewer base globally.”

In the 6 Mega Cities, Times Now had a 50% share followed by India Today Television with 20% in Week 21.

Not only that, Times Now has dominated share of voice on social media by trending time and again, telecasting expansive coverage of 2014 General elections; the Antrix-ISRO-Devas scam that exploded in 2011, the 2G scam, #End VVIP Culture, #MaggiRecalled and many more. The channel has constantly evolved since its arrival a decade ago marching ahead with its action-oriented Breaking News and the relentless Expose that they have been doing.

Source: BARC | Period: Wk 21'15 | Market: All India 1mn+ | TG: NCCS AB Males 22+ Individuals | Daypart: Mon-Fri, 21:00-22:30

Source: BARC | Period: Wk 21'15 | Market: All India 1mn+ | TG: NCCS AB Males 22+ Individuals | Daypart: 21:00-22:30

Info@BestMediaInfo.com

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