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Cannes Lions 2015: India's dismal show with 13 metals, worst in last five years
India's total metals tally this year is the lowest in the last five years at 13 Lions and two Lions Health wins, compared to 27 wins in 2014. With no Golds, the Glass Grand Prix is the only facesaver
BestMediaInfo Bureau | Delhi | June 29, 2015
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India's total metals tally at 62nd Cannes Lions International Festival of Creativity is the lowest in the last five years. Indian agencies managed to secure 13 Lions and two Lions Health wins at the Festival this year, compared with 27 metals in 2014.
Glass Lions and Outdoor Lions wins were the only facesavers. India took home its solitary Grand Prix this year in Glass Lions, which went to BBDO India for its work titled 'Touch the Pickle' done for P&G India's Whisper Sanitary Napkins.
Outdoor fetched India six Lions – three Silver and three Bronze Lions.
While Indian agencies had won five Gold Lions in 2014, this year the yellow metal eluded India as it could bring back home only six Silver Lions and five Bronze Lions.
Among Indian agencies, the winners included:
BBDO India: 1 Glass Grand Prix, 1 Glass Lion and 1 Media Lion – Bronze
McCann Worldgroup India: 2 Silver Lions in Press and 2 Silver Lions in Outdoor
Grey Worldwide India: 1 Silver Lion in Press and 1 Bronze Lion in Outdoor
Creativeland Asia: 1 Silver Lion in Outdoor
Taproot Dentsu: 1 Bronze Lion in Press
DDB Mudra Group: 1 Bronze Lion in Outdoor
Ogilvy & Mather: 1 Bronze Lion in Outdoor
India also won two Lions Health and both were in the Pharma category – Silver Lion for Ogilvy & Mather Mumbai and a Bronze Lion for Medulla Communications Mumbai.
Meanwhile, Hindustan Unilever's much celebrated Kan Khajura Tesan campaign won a Bronze Creative Effectiveness Lion. The campaign, conceptualised by Lowe Lintas India, was entered by Lowe Lintas & Partners Worldwide, London.
Agency-wise Indian tally:
Agency | Grand Prix | Gold | Silver | Bronze | Total |
BBDO India | 1 | 0 | 0 | 1 | 3 (Including a Glass Lion) |
McCann | 0 | 0 | 4 | 0 | 4 |
Grey | 0 | 0 | 1 | 1 | 2 |
Ogilvy | 0 | 0 | 0 | 1 | 1 |
Creativeland Asia | 0 | 0 | 1 | 0 | 1 |
Taproot Dentsu | 0 | 0 | 0 | 1 | 1 |
DDB Mudra Group | 0 | 0 | 0 | 1 | 1 |
1 | 0 | 6 | 5 | 13 (Including a Glass Lion) |
India's performance at Cannes Lions since 2010:
| Metal | 2015 | 2014 | 2013 | 2012 | 2011 | 2010 |
| Grand Prix | 1 | Nil | Nil | Nil | Nil | Nil |
| Gold | 0 | 5 | 8 | 3 | 3 | 3 |
| Silver | 6 | 9 | 6 | 3 | 10 | 6 |
| Bronze | 5 | 13 | 20 | 8 | 10 | 8 |
| Glass Lions | 1 | No such category | No such category | No such category | No such category | No such category |
| Total | 13 | 27 | 34 | 14 | 24 | 17 |
Details of Indian winners in 2015:
| Campaign | Brand | Agency | Medial | Category |
| Touch The Pickle | Whisper Sanitary Napkins | BBDO India | Grand Prix | Glass Lions |
| Share The Load | Ariel Matic | BBDO India | Glass Lion | Glass Lions |
| Touch The Pickle | Whisper Sanitary Napkins | BBDO India | Bronze Lion | Media |
| 'French Horn', 'Flugel Horn', 'Saxophone' | Dabur Gastrina | McCann Worldgroup India | Silver Lion | Press |
| 'Puddle', Basement' | Dish TV | McCann Worldgroup India | Silver Lion | Press |
| 'Ripped', 'Cutter', 'Scissors' | DHL | Grey Worldwide India | Silver Lion | Press |
| 'Pimp' | Mumbai Mirror | Taproot Dentsu | Bronze Lion | Press |
| Basement | Dish TV | McCann Worldgroup India | Silver Lion | Outdoor |
| 'Sofa', 'Puddle', 'Basement' | Dish TV | McCann Worldgroup India | Silver Lion | Outdoor |
| 'Heart', 'Gut', and 'Brain' | Durex Real Feel Condoms | Creativeland Asia | Silver Lion | Outdoor |
| 'Ripped', 'Cutter', 'Scissors' | DHL | Grey Worldwide | Bronze Lion | Outdoor |
| 'Bi-Xenon Headlamps' 'Automatic Distance Control' | Volkswagen | DDB Mudra Group | Bronze Lion | Outdoor |
| 'Alice in Wonderland', 'The Jungle Book', 'Cinderella' | Puffin' children's audio books | Ogilvy & Mather Mumbai | Bronze Lion | Outdoor |