TO THE NEW Digital formed by consolidating IntelliGrape, Ignitee, Tangerine & Techsailor

Consolidated business aims to triple its manpower strength from 600 to 2,000 by 2017. Expansion of global footprint to Europe and the US on the anvil

BestMediaInfo Bureau | Delhi | May 27, 2015

Internet products and services company TO THE NEW Ventures has announced its strategic move to consolidate its specialised service businesses, which used to operate as separate entities – Ignitee Digital, IntelliGrape Software, Tangerine Digital and Techsailor – to form TO THE NEW Digital.

Headquartered in Singapore, TO THE NEW had set up its foundation in fast track Asia, including India, Singapore, and China, in the early 2011 by acquiring a Delhi-based content management company called Tangerine Digital. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a premium technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based digital marketing services company Ignitee Digital. This was followed by the acquisition of Techsailor in China and Singapore in 2013.

Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them to become one of the most powerful digital services providers. Over a span of time, the company has now become a leading digital services provider across geographies.

Through this consolidation, TO THE NEW Digital will now combine the power of technology, analytics, creative and content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.

Commentig on the development, Deepak Mittal, CEO, TO THE NEW Digital, said, “Our clients will be benefitted through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients which boasts of Fortune 500 companies as well as Silicon Valley start-ups, including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”

Consolidated business aims to triple its current manpower strength of 600 people to 2,000 by 2017. TO THE NEW Digital also plans to expand its global footprints from its current eight offices in six countries (India, Singapore, China, Malaysia, Indonesia and the Phillipines) to Europe and the US. This will enable the company to help its client base of 100+ companies in the US and Europe. The company's physical office in Sweden is set to be operational by end of first half of the year in order to further strengthen its foothold in the European market.

Puneet Johar, Co-founder and CEO, TO THE NEW Ventures, parent company of TO THE NEW Digital, added here, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”

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