Vikram Sakhuja to join Madison as equity partner & Group CEO

Gautam Kiyawat, current Madison Media Group CEO, has for personal reasons decided to relocate to Singapore

BestMediaInfo Bureau | Mumbai | April 21, 2015

Vikram Sakhuja

Madison World has announced that Vikram Sakhuja is set to join the Madison Media Group as Equity Partner and Group CEO. Sakhuja will be responsible for the Media and OOH business of Madison World and will work closely with Sam Balsara.

Gautam Kiyawat, the current Madison Media Group CEO has, for personal reasons, decided to relocate to Singapore.

Sam Balsara

Sam Balsara, Chairman and Managing Director, Madison World, said, “I am delighted to have Vikram come on board and partner us at Madison. I know Vikram as a true blue professional over the last 20 years, first as a client, then a media partner and, finally, as a formidable competitor.  I am confident that he will be able to contribute significantly to our clients' business growth and success by providing the right strategic direction, given his vast and rich experience.”

On his new role, Sakhuja said, “I am truly excited at the prospect of returning home to India and in an entrepreneurial capacity. It is also a privilege to now partner a person who initiated me into media in my client days. Media has never been more exciting, and I look forward to further strengthening an already iconic agency brand.”

Speaking about Kiyawat's tenure, Balsara said, “I would like to place on record Gautam's substantial contribution to Madison Media in the three years that he has been with us, especially in the area of growing our people and working as a team. I thank Gautam for his contribution and wish him all the best in his future endeavours.”

An alumnus of IIT Delhi and IIM Calcutta, Sakhuja has over 28 years of experience with advertisers (P&G, Coca-Cola), broadcaster (Star TV) and media agency (GroupM). His former roles include Global Strategic Development Officer GroupM, Global CEO of Maxus, CEO of GroupM South Asia and Mindshare South Asia.

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